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Cape Town: Senior Brand Marketing Manager posted by Time Personnel

Date 2024-12-09
Job Title Senior Brand Marketing Manager
Employer Time Personnel
More Information
Salary 0
Category Sales Marketing
Location Western Cape
/ Cape Town

Job Summary

REQUIREMENTS

  • Degree in business administration or Marketing
  • 6 years’ experience in marketing analysis, brand building to the role of media, public relations, digital and trade marketing
  • Knowledge of the luxury / liquor industry (sales, marketing, business development)
  • Solid knowledge in financial & administrative processes
  • Exceptional Project planning skills
  • Solutions-driven, collaborative attitude and the ability to handle multiple workstreams simultaneously
  • Microsoft Excel, Outlook, Word and PowerPoint proficient
  • Entrepreneurial mindset
  • Meticulous attention to detail
  • Ability to flourish in a high-pressure, deadline-based environment requiring the need to work after hours and often over weekends

 
DUTIES

  • Managing relationships between three divisions dealing with external Executive Brand Managers
  • Ensure long term brand strategy for the region’s most important market is developed, clear and aligned with multiple stakeholders
  • Work with Distributor team to establish next year’s brand plans and ensure quarterly plans are then executed to drive brand performance in the all important SA market
  • Driving the correct project planning processes and following up with Business Managers to ensure timings are adhered to, reducing stress in the system
  • Press Release and social media content calendar reviews and pre-approval before final sign off
  • Provides local teams with the set of tools and executions to drive commercial and brand equity results
  • Event and activation execution review – ensuring brand cohesion and consistency and Activation excellence
  • Collating, reviewing and analysing marketing results to drive a mind-set of continuous improvement from a fact-based basis (and supplying Best Practice excellence to the region
  • Being clear on implications of annual brand health tracking and other marketing research results to ensure brand plans reflect critical insights and implications
  • With Market Director, tracking competitive activity and performance in the market-place and evaluating long or short term course corrections required
  • Taking a lead / pro-actively pushing and creating initiatives on some of the smaller brands for longer term performance
  • Handling all platform queries: guidelines, artwork, issues, etc.
  • Support on day-to-day marketing topics liaising with Distributor brand managers across the portfolio.
  • Ensuring distributor presentations and reports meet company standards
  • Development of market visit agendas and ensuring all logistical requirements are handled before and during the visit

 

Salary:

R negotiable dependent on experience
 
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