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Cape Town: Area Sales Manager posted by Headhunters

Cape Town: Area Sales Manager posted by Headhunters

Posted on 2025-08-25 00:00:00

Employer Headhunters
Category Other IT/Computer
Location Western Cape  / Cape Town

Job Summary

Our Client in the FMCG and Sales Industry is seeking to employ an Area Sales Manager to their team based in Cape Town.

Requirements:

  • A completed, relevant tertiary qualification (Business/ Sales/ Marketing/ Retail).
  • At least 3 years’ experience in a Sales Supervisor or Sales Manager role required.
  • Experience within FMCG dealing with major retailers.

Responsibilities, but not limited to:

Sales Management:

  • Participate in demos, promotions, and marketing events; evaluate their success.
  • Provide support and assistance to Sales Representatives during store openings.
  • Meet with clients to discuss opening orders.
  • Prepare quotes for store openings.
  • Coordinate with Marketing to arrange presenters for demos and distribute information to Sales Representatives and Tele sellers.
  • Prepare promotional materials for Sales Representatives.
  • Analyse and review discrepancies.
  • Conduct walk-throughs of floor plans for new store openings.
  • Assist with product deliveries.
  • Monitor performance against budget for core product categories:
  • Ingredients
  • Casings
  • General Merchandise

Sales Growth:

  • Identify customers with the lowest market share and ensure targeted strategies are implemented.
  • Conduct monthly route visits to maintain client relationships.
  • Visit high-priority (platinum) customers to ensure excellent service delivery.
  • Meet with potential customers to assess their needs and explore business opportunities.
  • Introduce new products and create added value for customers.
  • Collaborate with product development teams regarding customer-specific product specifications.
  • Communicate new product and service offerings, as well as special developments.
  • Discuss and review service levels regularly with clients.
  • Analyze sales volumes with clients, comparing expectations with current performance.
  • Promote full product range and drive sales growth while maintaining healthy profit margins.

Call Compliance Monitoring:

  • Ensure the reporting team maintains a daily call compliance rate of 90%.
  • Prepare, update, and schedule call cycle plans.
  • Monitor daily call compliance through system-generated reports.
  • Review weekly call cycles to ensure 100% customer coverage within each month.
  • Complete weekly scheduling reviews via the scheduling portal.
  • Conduct weekly discussions with Sales Representatives regarding call compliance.

Leadership & People Management:

  • Guide and support team performance through regular communication and strategic leadership.
  • Deliver training sessions to consultants aimed at enhancing sales skills and customer service capabilities.
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