Cape Winelands: Brand Manager Marketing Spirits – W. Cape posted by Ntice Sourcing Solutions

About the Role

The Brand Manager Marketing Spirits role at KWV is a critical position that requires a strategic thinker with a passion for spirits and brand management. The successful candidate will be responsible for developing and executing innovative brand plans to enhance consumer demand, deliver superior commercial results, and elevate KWV’s premium spirits portfolio.

Key Responsibilities

• Define brand objectives and lead the development and execution of consumer-focused brand plans for the spirits brands in your portfolio.
• Translate brand objectives into clear communication, innovation, and activation plans.
• Contribute to the refinement and delivery of long-term portfolio strategy alongside the Marketing Executive.
• Build and strengthen brand equity through clear, differentiated positioning and consistent execution across consumer touchpoints.
• Develop and manage price hierarchies, pack and portfolio ladders, and market-specific positioning.
• Monitor and interpret consumer trends and perceptions to inform brand decisions.
• Provide monthly internal reports on brand/category performance.
• Track key competitors and measure performance (share, pricing, marketing activities, innovations) to identify opportunities.
• Lead innovation projects from concept through to launch, ensuring commercial viability and brand alignment.
• Oversee brand financials, including P&L tracking, A&P budget management, inventory planning, and COGS efficiency.
• Analyse brand performance data to deliver actionable recommendations and achieve volume, revenue, and profit targets.
• Collaborate with customer marketing, local/international commercial teams and distributors to ensure focused activity and alignment on brand strategies.
• Ensure effective management and evaluation of ROI on A&P investment.

Requirements

• Relevant tertiary qualification/degree in Marketing, Brand Management or related field.
• 5 – 8 years’ experience in brand management within the FMCG industry (essential).
• Proven experience managing FMCG brands (alcoholic beverage or premium brands advantageous).
• Interest in spirits and enthusiasm to grow category knowledge (formal spirits education like WSET an advantage but not a requirement).

Qualifications

None mentioned.

Salary & Benefits

Not specified.

Note: The original job description did not mention salary, qualifications, or benefits. Therefore, these sections were left blank as per the instructions.