Job Description
- Collaborate with our internal team and key stakeholders to develop, design and create multimedia content including but not limited to web, mail, digital, social, display, video and print.
- Implement, design, and adapt templates and workflows for the above collateral.
- Design digital marketing, including websites, social media, and digital advertising.
- Design direct marketing, including email, desk drops and notifications, etc.
- Design internal and external communication, including newsletters, mailers, etc.
- Design advertising, including digital ads, outdoor, digital campaigns, etc.
- Design collateral and branding, including brand guides, brochures, publications, merchandising, etc.
- Design multimedia content, including infographics, social media posts, stories, videos, etc.
- Design promotional, conference and event material, including banners, programmes, invitations, etc.
- Produce digital marketing videos and take event photos.
- Own and evolve our multimedia design and execution to ensure high visibility across various channels and platforms.
- Use multimedia design skills across all disciplines to develop a visual language that is brand compliant whilst connecting effortlessly with our stakeholders.
- Take on additional responsibilities commensurate to the role as and when required.
Multimedia Design:
- Create visually appealing and attention-grabbing graphics, illustrations, and animations for use across various digital platforms.
- Develop compelling visual content for social media campaigns, email marketing, website banners, advertisements, and other marketing materials.
- Utilise animation and drawing skills to bring concepts to life and enhance visual storytelling.
- Collaborate with the marketing team to conceptualise and execute creative designs that align with the company’s brand identity.
- Ensure all designs are in line with brand guidelines and maintain consistency across all marketing channels.
- Stay up to date with industry trends and best practices in multimedia design, animation, and drawing techniques.
Social Media Content Creation:
- Develop engaging visual content for social media platforms such as Facebook, Instagram, LinkedIn, etc.
- Design eye-catching social media posts, infographics, GIFs, and short videos to enhance brand awareness and drive user engagement.
- Incorporate animation and drawing techniques to create captivating and shareable content.
- Work closely with the marketing team to create social media campaigns that align with marketing goals and objectives.
- Optimise visual content for different social media platforms to ensure maximum reach and impact.
Web Development Support:
- Assist with web development projects, collaborating with the development team to create visually appealing and user-friendly websites.
- Design website layouts, graphics, icons, and other visual elements to enhance the overall user experience.
- Utilise multimedia design skills to create interactive and engaging website features.
- Collaborate with the marketing team and web developers to ensure consistent branding and visual coherence across the website.
- Optimise graphics and visuals for web display to ensure fast loading times and optimal performance.
Preferred qualifications/attributes/skills:
- Formal degree/diploma in graphic design, visual communication, multimedia design or related field.
- 3+ Years’ relevant work experience, preferably in a marketing or advertising setting.
- A portfolio demonstrating expertise in multimedia design is a must.
- Mastery of Adobe Creative Suite (Adobe Photoshop, Adobe InDesign, Adobe Dreamweaver, Adobe After Effect Adobe Animate, Adobe XD) and CoralDraw.
- Videography and photography skills are essential.
- Web skills such as HTML, CSS, media savvy and programming skills are a plus.
- A high visual aesthetic with superb layout and typography skills.
- Excellent knowledge of storyboarding, visual design principles, and animation.
- Knowledge of print production and pre-press file preparation.
- Ability to work well within templated processes, innovating when required to streamline the delivery of creative for all platforms.
- Ability to multitask and handle multiple and sometimes conflicting priorities under tight time constraints.
- Strong understanding of campaign development and executions.
- Good knowledge of social design trends and approaches, particularly across Instagram, LinkedIn and Facebook.
- Desire to continually learn, evaluate and implement new technologies; up to date on current trends, new techniques and resources in graphic design and related technologies.
- South African citizen or holder of a valid work permit.
Skil and Abilities:
- Proficient in animation and drawing techniques with a keen eye for detail and creativity.
- Solid understanding of multimedia design principles, layout, and typography.
- Strong conceptualization and visual storytelling skills.
- Ability to work independently as well as collaborate effectively with cross-functional teams.
- Excellent time management skills, with the ability to prioritize tasks, handle multiple projects, and meet deadlines.
- Strong communication skills to effectively present and articulate design ideas.
- Up to date with the latest multimedia design trends, tools, and technologies.
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