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Durban: Marketing & Graphics Coordinator posted by Tower Group

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Job Description

Primary Purpose
To coordinate and support marketing activities while also producing and overseeing graphic design work. Serve as a bridge between marketing strategy, content creation, visual design, and implementation across digital and print channels.

Key Responsibilities:

  1. Graphic Design & Visual Content Creation
    • Design digital and print collateral: social media graphics, banners, posters, brochures, email campaigns, presentations, signage.
    • Maintain and uphold brand identity and visual guidelines.
    • Prepare files for print and/or digital use (ensure correct resolution, colours, formats, etc.).
  2. Marketing Campaign Coordination
    • Assist in planning marketing campaigns (digital, print, outdoor, events).
    • Coordinate timelines, assets, approvals, and handovers between teams (marketing, sales, external vendors).
    • Ensure that all graphics/materials are delivered on schedule.
  3. Content Development
    • Collaborate with marketing copywriters and content team for copy + visuals.
    • Support content repurposing (e.g. adapting visuals for social media, web, newsletters).
  4. Digital & Social Media Support
    • Create graphics for social media posts, digital ads, website banners.
    • Monitor performance of visual content and suggest improvements.
  5. Vendor/Print Liaison
    • Coordinate with printers, external designers, or other vendors for production of materials.
    • Review proofs, ensure print quality, manage delivery timelines.
  6. Brand Management
    • Maintain consistency of branding across all communication channels.
    • Maintain digital asset libraries (images, logos, templates).
  7. Marketing Administrative & Reporting Support
    • Maintain marketing schedules, project trackers.
    • Help prepare reports on campaign performance, asset usage, design requests, budgets.
    • Assist with budgeting for marketing graphics/design expenses.
  8. Quality Control
    • Check designs for correctness (spelling, layout, adherence to brief).
    • Ensure designs are technically usable (print/formatting) and that files are properly archived.
  9. Continuous Learning & Trend Monitoring
    • Stay updated on design software/tools, visual trends.
    • Propose enhancements to workflows, design tools, templates.
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