Durban: Marketing Manager

About the Role

We are seeking an experienced Marketing Manager to join our team in Durban, South Africa. The successful candidate will be responsible for developing and implementing a comprehensive marketing strategy that aligns with our company objectives, driving sales growth, customer satisfaction, brand awareness, and more.

Key Responsibilities

• Develop a marketing strategy to support the company objectives in terms of sales growth, customer satisfaction, brand awareness, etc.
• Design and propose the annual marketing budget in line with the above which includes costs and timelines agreed with each business head and signed off by CEO.
• Manage company internal and external communication on behalf of the CEO.
• Develop company quarterly newsletter , design content, prepare for printing and ensure distribution to all staff within the group.
• Create awareness across the Group of the group values and behaviours .
• Develop a social media strategy and plan and execute all brand communications and media actions on-line and social media platforms.
• Accountable for brand management and brand awareness including design of branding for company property, apparel, trucks, vehicles, carrier bags and packaging.
• Conduct competitor and customer insights analysis and make recommends based on consumer insights.
• Initiate marketing initiatives and campaigns supported by research of the latest marketing trends and showing a clear link to the Groups target market.
• Work collaboratively with the sales team and relevant internal stakeholders to identify and recommend marketing initiatives to drive sales, new business opportunities and to expand on our customer footprint.
• Communicate with Senior management and the Executive on marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
• Responsible for all advertising across the Group and providing suggestions for new advertising mediums.
• Track and analyse the performance of advertising campaigns , manage the marketing, and ensure that all marketing is in line with the brand identity.
• Upgrade and maintain the company website and promotions on website.
• Manage the creation of instore marketing displays, digital and social media campaigns .
• Coordinate customer competitions and manage the customer database .
• Handle customer complaints and queries in a professional manner.
• Perform marketing audits on retails stores ensuring that marketing standards are aligned to company standards.

Requirements

• 8-10 years in brand or consumer insights management with a clear understanding of brands and the marketing mix
• Advanced skills in all Microsoft Applications
• High degree of marketing and general business acumen with sound knowledge of the South African retail & wholesale environment
• Good leadership skills and experience of managing a marketing team.
• Results -driven with ability to run projects from beginning through to completion.
• Self-starter who can think strategically as well as implement operationally.
• Excellent stakeholder and relationship management .
• Strong research skills and able to work well in cross-functional environments .
• Creative and innovative, out the box thinker.
• Excellent analytical skills and sound decision-making skills.
• Excellent interpersonal and communication skills to be able to convey information effectively and influence others.

Salary & Benefits

• Remuneration Package: ( after 3 Months probation):
• Benefits – Provident fund, medical aid is voluntary with a capped contribution from the Company.