Edenvale: Paid Media Specialist posted by The Vine Partners

We are seeking a highly motivated and experienced Paid Media Specialist / Media Buyer to join our marketing team at Tecbot. The ideal candidate will be responsible for managing and optimizing paid media campaigns across Google, Facebook/Instagram, TikTok, and email marketing platforms. This role requires a strategic thinker with a passion for digital marketing and a proven track record in driving successful paid media campaigns.Key Requirements:Extensive knowledge of Facebook Business Manager – Ability to set up campaigns, run A/B tests, sync catalogues, navigate Advantage+, set up FB Pixel/Conversions API, set up events, custom conversions, re-targeting etc.Extensive knowledge of Google MCC – On boarding accounts, verifying accounts, adjusting bids, changing bid strategies, keyword research, PMAX campaigns, budget allocation, re-targeting etc.Extensive Knowledge of Google Merchant Centre and Facebook Commerce.Basic Knowledge of TikTok Business Manager – Ability to set up campaigns, run A/B tests, sync catalogues, set up conversions, set up events, custom conversions etc.Basic Knowledge of Klaviyo (or an alternative) – List management, segmentation, flow building etc.Configuring UTMsGenerating, understanding and analysing reports.