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Gauteng: Dealer Principal posted by SydSen Recruit

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Job Description

Key Responsibilities

  • Full profit and loss responsibility for the dealership
  • Develop and execute business strategies to increase market share and profitability
  • Lead, coach, and manage all department heads (Sales, Service, Parts, Finance & Admin)
  • Ensure compliance with OEM, group, financial, and regulatory standards
  • Drive exceptional customer satisfaction and retention
  • Manage budgets, forecasting, and financial reporting
  • Implement performance management systems and KPIs
  • Oversee marketing, stock control, and risk management
  • Maintain strong relationships with manufacturers, banks, and suppliers

Minimum Requirements

  • 5–10+ years’ experience in automotive dealership management
  • Proven Dealer Principal / General Manager experience
  • Strong financial acumen with full P&L exposure
  • Track record of growing sales and improving profitability
  • Excellent leadership, communication, and negotiation skills
  • Ability to perform under pressure and drive high-performance teams
  • Relevant tertiary qualification (advantageous)
  • Valid driver’s licence

What’s on Offer

  • Market-related executive salary
  • Performance-based incentives
  • Company vehicle / car allowance
  • Medical aid & provident fund
  • Opportunity to lead a high-performing dealership within a reputable group



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