Job Description
About the Role
We are seeking a highly experienced Marketing Manager to lead our independent automotive aftermarket business in Gauteng. As a key member of our team, you will be responsible for developing and executing multi-channel marketing campaigns to drive B2B lead generation and build brand awareness.
Key Responsibilities
- Develop and manage multi-channel marketing campaigns to drive B2B lead generation
- Oversee SEO, Google Ads, LinkedIn campaigns, and direct marketing initiatives
- Utilize CRM and digital platforms to optimize customer engagement and sales conversion
- Implement WhatsApp, email marketing, and social media campaigns to build brand awareness
- Manage and develop video content, social media strategies, and digital advertising
- Ensure consistent brand messaging across all marketing channels
- Oversee the production of blog posts, case studies, and technical content for customer education
- Plan and manage regional trade show participation and customer engagement events
- Develop pre- and post-event marketing campaigns to maximize outreach and lead generation
- Work with key industry partners to enhance brand visibility at trade events
- Develop marketing support programs to strengthen distributor relationships
- Organize customer events and industry networking opportunities
- Implement loyalty and retention initiatives to drive long-term customer engagement
- Conduct market analysis and competitor research to identify trends and opportunities
- Track campaign performance metrics, including website traffic, lead conversion, and brand reach
Requirements
- 5+ years of marketing experience, preferably in B2B or IAAM industries
- Strong expertise in digital marketing, lead generation, and content development
- Experience in trade show management and distributor marketing
- Proficiency in SEO, Google Ads, CRM systems, and social media platforms
- Excellent communication, project management, and analytical skills
Qualifications
No formal education/certifications mentioned.
Salary & Benefits
Competitive salary and performance-based incentives.
Why Join?
Lead strategic marketing initiatives in a growing industry
Work in a fast-paced, innovative environment with a strong team
Opportunities for career growth, industry networking, and travel
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Manufacturing Jobs in Gauteng
The manufacturing sector in Gauteng, South Africa is generally a thriving industry, with many opportunities available for those looking to start or advance their careers. Typically, the job market in this field is competitive, but there are various roles and sectors to consider. Generally, the demand for skilled workers in manufacturing is high due to the growth of industries such as technology and e-commerce.
In terms of salary expectations, it’s common for manufacturing professionals in Gauteng to earn between R600 000 to R1 200 000 per annum, depending on factors such as experience, company size, and industry sector. However, please note that these are broad ranges and actual salaries can vary significantly. For example, those with specialized skills or working in larger companies may earn at the higher end of this range, while entry-level positions may start at a lower salary.
Common skills for manufacturing roles include technical knowledge, problem-solving abilities, attention to detail, leadership skills, effective communication, and adaptability. Typically, manufacturers require workers who can work efficiently, maintain high-quality standards, and collaborate with colleagues and suppliers.
Manufacturing jobs can be found in various industries such as the technology industry, financial services sector, manufacturing sector, and automotive industry, among others. These sectors often require specialized skills and training, but also offer opportunities for career advancement and professional growth.
For those looking to start or advance their careers in manufacturing, there are various opportunities available. Typically, entry-level positions can be a good starting point, with many companies offering on-the-job training and development programs. As experience is gained, workers can move into supervisory or management roles, where they can develop leadership skills and oversee production operations. With specialized skills and certifications, professionals can also transition into more technical or specialized roles, such as quality control or supply chain management.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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