Gauteng: Marketing Manager. posted by SPECD (Pty) Ltd

JOB CONTEXT:

We are seeking an innovative and results-driven Marketing Manager to join our team. The ideal candidate will develop and execute marketing strategies to drive brand awareness, customer engagement, and revenue growth. As a Marketing Manager, you will oversee the creation and execution of campaigns, manage a team of marketing professionals, and collaborate closely with sales, product, and creative teams. This role requires strong leadership, creativity, and a data-driven approach to ensuring marketing initiatives align with overall business goals.

Duties and Responsibilities:

Strategy Development:
Create and implement comprehensive marketing strategies to build brand presence, attract new customers, and retain existing ones.

Campaign Management:
Oversee the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, email, and events.

Team Leadership:
Lead and inspire a team of marketing professionals, providing guidance, feedback, and support to help them achieve their goals.

Budget Management:
Develop and manage marketing budgets, ensuring that resources are allocated effectively to maximize ROI.

Market Research:
Conduct market analysis to identify trends, customer preferences, and competitive landscape, adjusting strategies as necessary.

Content Creation & Collaboration:
Collaborate with the creative team to develop compelling content, including blogs, social media posts, email campaigns, and advertisements.

Performance Metrics:
Monitor and analyze campaign performance, using data to make informed decisions and improve future marketing efforts.

Stakeholder Communication:
Work closely with internal teams, including sales, product, and customer support, to ensure alignment and drive cross-functional initiatives.

Key Requirements:

• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Strong knowledge of digital marketing, content creation, SEO, SEM, social media platforms, and analytics tools.
• Comfortable working with data and using it to drive decisions and measure success.
• Proven ability to lead a team, manage projects, and work cross-functionally with other departments.
• Ability to develop creative marketing campaigns while aligning them with business goals.
• Experience with marketing automation tools and CRM platforms.
• Knowledge of graphic design tools like Adobe Creative Suite is a plus.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

Package & Remuneration:

• Will be agreed based on qualifications, applicable banking experience and previous earnings.