George: Hybrid Sales Consultant (On Consumption and Off Consumption) posted by O’Brien Recruitment

April 12, 2026 Jobs in Garden Route

O'Brien Recruitment

Western Cape

FMCG Wholesale

Job Description

We are seeking an energetic and driven Hybrid Sales Executive for our client, a market leader in the Alcoholic Beverage FMCG Industry. This key role will be responsible for managing and influencing key performance indicators, driving volume and market share through the sales force within the Coastal Region.

As the successful candidate, you will have a solid understanding of sales and marketing principles and practices, tailored sales procedures, and execution standards. You will also have knowledge of the liquor industry, particularly On-Trade and Off-Trade. You have a proven track record of building positive relationships, planning, negotiating and executing pouring contracts, delivering results, and driving change.

Qualifications and Experience:

Matric and completed 3-year sales/marketing qualification would be advantageous
3 years of relevant FMCG experience in sales and marketing
Experienced driver with a Code 08
Experience and knowledge of Formal On and Off Trade

Key Responsibilities:

Identify and implement new business opportunities, optimize customer service, and formulate account reviews and plans.
Plan, execute and attend promotions and activations, monitor competitor trends and grow menu listings percentages of the brand portfolio.
Build and maintain customer relationships, increase the brands visibility in venues and outlets as per the guidelines, and anticipate customer needs.
Brief and train promoters on brand guidelines, and monitor sales and depletions for the on-trade and off-trade market.
Develop and maintain a customer database, call schedules, and daily/weekly/monthly planning.
Identify, prioritize, action, and track market potential opportunities (Volume targets/Market Share/In-trade execution).
Plan, deploy, and track promotions, campaigns, and POSM. See key customers as per call schedules, meet call execution and order objectives, and take appropriate action on additional opportunities.
Monitor and action competitor activities and conduct customer negotiations as required.
Utilize information systems/tools, Sales Force Automation, and maintain information security in accordance with Company Information Protection Policy.
Build and leverage customer relationships, optimize third-party relationships, maintain the corporate image and maintain customer needs by being solution-orientated.
Maintain sales standards and achieve KPI progress, control expenditure within budget, generate, analyze, action, and track reports.

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Key Relationships:

Internal: Trade Marketing; Marketing; Finance
External: 3rd Party Agencies

If you are a team player who can work independently, have excellent presentation skills, self-management skills, assertiveness, attention to detail, and high energy levels, then we encourage you to apply. A competitive salary package and opportunities for career advancement are on offer for the right candidate.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About FMCG Wholesale Jobs in Western Cape

In the FMCG (Fast-Moving Consumer Goods) wholesale industry in Western Cape, South Africa, job seekers can expect a dynamic and competitive job market. Typically, this field is characterized by rapid growth due to the increasing demand for consumer goods, particularly from the retail sector. However, common trends also suggest that the industry may experience fluctuations in employment opportunities, particularly during economic downturns.

Salaries for FMCG wholesale roles can vary widely depending on factors such as the level of experience, company size, and industry sector. Generally, salaries tend to be higher for more senior positions or those within larger companies. It’s common for entry-level positions to start in the range of R500 000 – R1 000 000 per annum, while experienced professionals can earn upwards of R2 million – R5 million or more. However, please note that these ranges are broad and may not accurately reflect current market conditions.

Common skills required for FMCG wholesale roles include excellent communication and negotiation skills, strong analytical capabilities, and the ability to work in a fast-paced environment with multiple stakeholders. Other essential skills often include supply chain management, inventory control, and technical knowledge of the FMCG industry. Additionally, having experience working in retail or distribution environments can be beneficial.

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The FMCG wholesale industry is often employed within various sectors, including the manufacturing sector, food processing industry, and the pharmaceutical sector. These industries typically require a strong understanding of product supply chains, logistics, and inventory management. Other common employers include distributors who cater to the hospitality and restaurant industries, as well as those in the office supplies and paper products sector.

Career development opportunities for FMCG wholesale professionals are often limited within this specific role, but can be extensive when moving into related fields such as sales, marketing, or logistics. Typically, career progression may involve taking on more senior roles within a company or transitioning into specialized positions such as product management or category development. With experience and additional training, individuals in this field can also explore opportunities in other industries that value supply chain and inventory management expertise.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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