| Date | 2025-01-23 |
|---|---|
| Job Title | Account-Based Marketing & Lead Generation Specialist |
| Employer | Talent Shore PTY Ltd More Information |
| Salary | 20000 |
| Category | It Computer |
| Location |
Gauteng / Johannesburg |
Job Summary
Location: South Africa, Remote
UK Working Hours: 8.30am- 4.30pm
Job description:
As a marketing business ourselves, we cant afford to have low quality cold outreach as it could potentially damage our brand.
- Research and build high-quality, targeted prospect lists that align with our ideal customer profile.
- Leverage tools such as LinkedIn Sales Navigator, Instantly.ai, and other data platforms to identify potential leads.
- Write compelling, brand-aligned email copy tailored to each audience segment.
- Manage outreach campaigns through tools like HubSpot, Instantly.ai, or similar platforms.
- Monitor campaign performance and optimize for open rates, response rates, and conversions.
- Develop and execute LinkedIn outreach strategies to engage with prospects meaningfully.
- Craft personalized connection requests, messages, and follow-ups.
- Design and implement automated and manual nurture sequences to move leads through the sales funnel.
- Regularly review and refine sequences based on engagement metrics.
- Collaborate with specialists to vet lead quality and relevance before outreach.
- Provide feedback to refine targeting criteria and improve lead generation outcomes over time.
- Analyze campaign metrics and provide actionable insights to improve performance.
- Maintain a continuous improvement approach to all lead generation activities.
- Ensure all communication reflects our brand voice and values.
- Maintain a focus on quality over quantity in lead generation efforts.
Requirements
- Proven experience in ABM, lead generation, or similar roles within a B2B environment.
- Expertise in tools such as HubSpot, Instantly.ai, and LinkedIn Sales Navigator.
- Exceptional copywriting skills, with a focus on crafting engaging and professional outreach content.
- Strong understanding of data segmentation and targeting for B2B lead generation.
- Analytical mindset with the ability to interpret campaign performance data and drive improvements.
- Experience collaborating with teams to ensure lead quality and relevance.
- Highly organized and self-motivated, with the ability to manage multiple campaigns simultaneously
- Commitment to delivering high-quality results and building lasting client relationships.
- Experience in paid advertising or digital marketing agencies.
- Familiarity with additional tools and platforms for lead generation and analytics.
- Background in copywriting or sales enablement.
Benefits
- Be part of a dynamic and fast-growing agency that values innovation and excellence.
- Opportunity to take full ownership of the lead generation function and make a significant impact.
- Work with a collaborative and supportive team that prioritizes quality and client success.
- Competitive compensation package with growth opportunities.
Account-Based Marketing & Lead Generation Specialist position available in Gauteng, Johannesburg. This job position was posted by Talent Shore PTY Ltd. The job has been posted as a premium ad on 2025-01-23 at 15:06:46 in the It Computer category
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