Location: Hybrid Johannesburg
Employment Type: Full-Time
Industry: Logistics & Supply Chain | B2B SaaS | Professional Services

WatersEdge Solutions is partnering with an international logistics and compliance company to bring on board a dynamic Digital Marketing Specialist. This role is ideal for a data-driven marketer with hands-on experience in paid media and inbound lead generation, particularly in the B2B SaaS space.

About the Role

As a Digital Marketing Specialist, you will own the inbound lead generation strategy and its implementation, focusing on paid media campaigns across LinkedIn and Google. You’ll work closely with the content team to execute full-funnel strategies, analyse campaign performance, and continuously optimise for better results. The ideal candidate is both analytical and creative, comfortable juggling multiple projects in a fast-paced environment.

Key Responsibilities

• Develop and manage paid media goals and KPIs

• Implement full-funnel inbound lead generation strategies

• Create, manage, and optimise ad campaigns on LinkedIn and Google

• Analyse performance metrics and provide actionable insights

• Collaborate with content and design teams on campaign assets

• Report on campaign KPIs weekly and monthly

• Stay updated on trends in paid media and digital marketing

• Contribute to broader marketing initiatives and growth goals

What Youll Bring

• 13 years of experience in Digital Marketing, PPC, or SEM

• Bachelor’s degree in Marketing, Communications, or related field

• Strong experience in B2B, preferably SaaS or professional services

• Hands-on experience with LinkedIn Ads, Google Ads, and HubSpot

• Proficiency in MS Excel and Google Analytics

• Excellent written and verbal communication skills

• Strong project management and time management skills

• A data-driven mindset with a passion for performance marketing

Nice to Have

• Experience with A/B or multivariate testing

• Background managing moderate to large-scale B2B accounts

• Knowledge of inbound marketing and content strategy

• Creative input in copywriting and ad visuals

Whats On Offer

• Opportunity to work in a fast-scaling global business

• Collaborative and creative team culture

• Performance-driven atmosphere with growth opportunities

• Exposure to high-impact campaigns and international clients

Company Culture

Our client fosters a supportive and inspiring culture that balances performance with well-being. They are deeply invested in team happiness, offering a fast-paced yet uplifting work environment where innovation is celebrated and talent is nurtured.

If you have not been contacted with in 10 workings days, please consider your application unsuccessful.

Location: Hybrid Johannesburg
Employment Type: Full-Time
Industry: Digital Marketing | Technology | Global Logistics

About the Role

WatersEdge Solutions is partnering with an international logistics and compliance business to find a talented Digital Marketing Specialist. This is a fantastic opportunity for a creative, analytically minded marketer with a flair for content and design. Whether you’re early in your career or building momentum in the digital space, this role offers the chance to create impactful marketing campaigns and drive growth across digital platforms.

Youll join a dynamic marketing team where youll design compelling visual content, develop performance-focused digital campaigns, and manage the brands online presence. If youre detail-oriented, passionate about storytelling, and excited by SEO, SEM, and social media marketingthis role will allow you to stretch both your strategic and creative skills.

Key Responsibilities

• Design engaging visuals for social media, websites, presentations, and campaigns using Adobe Creative Suite or Canva

• Create and publish content for digital channels including blogs, press releases, infographics, and videos

• Execute and optimise SEO strategies and/or paid media (SEM) campaigns

• Manage social media marketing across platforms like Facebook, Instagram, YouTube, Reddit, and LinkedIn

• Develop and support lead generation strategies using digital tools and insights

• Analyse campaign metrics and performance to inform continuous improvement

• Stay updated on marketing trends and contribute to innovation in digital campaigns

What Youll Bring

• University undergraduate degree (any discipline)

• Strong academic track record

• Excellent written and verbal communication skills

• Proficiency in digital design tools (e.g., Adobe Creative Suite, Canva)

• Strong understanding of digital marketing principles including SEO/SEM

• Ability to articulate complex or technical information in simple ways

• Familiarity with content management systems and web publishing

• Experience working on multiple marketing campaigns or projects

• A proactive, collaborative mindset

Nice to Have

• Honours degree in a relevant field

• Work experience in a digital marketing or content role

• Knowledge of social media advertising platforms

• Experience using web analytics and marketing automation tools

• Critical and creative thinking applied in a fast-paced work setting

Whats On Offer

• Entry-to-mid level growth opportunity with mentorship and training

• Exposure to global digital marketing practices

• High-performance culture with a strong emphasis on collaboration

• Opportunity to contribute to impactful content and brand growth

• Competitive salary aligned with experience

Company Culture

The company fosters a fast-paced, people-first culture that rewards initiative, adaptability, and a passion for learning. The team blends creativity and performance in a results-driven environment that encourages innovation and cross-functional collaboration. Youll find strong leadership support, a focus on mentorship, and opportunities to grow your skillset across marketing, logistics, and technology domains.

If you have not been contacted within 10 working days, please consider your application unsuccessful.