Johannesburg: Marketing Manager posted by Kendrick Recruitment

About the Role

Kendrick Recruitment is seeking an experienced and strategic Marketing Manager to join a luxury property team in Johannesburg. This senior, hands-on role combines high-level planning with day-to-day execution across both digital and traditional marketing channels.

Key Responsibilities

• Develop and support annual marketing strategies aligned with business objectives
• Build detailed marketing plans with objectives, tactics, timelines, and budgets
• Translate strategy into actionable plans for the team with quarterly and monthly activity schedules
• Set KPIs and success metrics for all marketing initiatives
• Ensure alignment of marketing strategies across all departments

• Develop and implement multi-channel content strategies across digital (social media, email, website) and traditional channels (print, outdoor, direct mail, PR)
• Manage editorial calendars and content production schedules
• Coordinate content distribution and ensure brand consistency and quality control
• Liaise with external agencies, freelancers, and creative partners
• Balance digital and traditional marketing approaches for maximum audience reach

• Act as brand guardian, ensuring correct and consistent use of brand guidelines
• Review and approve all marketing materials and conduct regular brand audits
• Provide brand training and guidance to internal teams
• Collaborate with operations, sales, and other departments to uphold brand standards

• Develop and execute lead generation strategies focused on direct bookings
• Manage performance marketing campaigns including SEO, SEM, paid social, display advertising, and direct mail
• Optimise lead nurturing programmes and monitor conversion rates
• Collaborate with revenue management and sales teams to maximise lead quality and conversion
• Analyse booking patterns and customer behaviour to refine targeting strategies

• Ensure teams understand and execute the marketing strategy effectively
• Work with department heads to cascade plans and secure alignment
• Facilitate regular stakeholder meetings and provide marketing support to all departments
• Ensure guest experience aligns with brand promises

• Track and measure performance against KPIs
• Produce regular reports and provide data-driven recommendations
• Monitor budget spend and flag variances
• Conduct post-campaign reviews and implement learnings
• Benchmark performance against industry standards and competitors

Requirements

• 710 years of experience in marketing, with at least 2 years at a senior level
• Experience managing in-house marketing teams within the hospitality, travel, or leisure sectors
• Proven track record in digital and traditional marketing, lead generation, and revenue growth
• Experience developing marketing strategies, executing plans, and measuring results
• Strong understanding of brand management and acting as a brand guardian

Qualifications