Job Description
Develop and implement comprehensive marketing campaigns aligned with business objectives
Create integrated marketing communications plans with a strong focus on ATL channels (TV, radio, print, outdoor)
Manage end-to-end campaign execution, including budget, timeline, and resource coordination
Conduct market research and develop detailed customer personas for B2B, B2C, and C2C segments
Monitor, analyse, and report on campaign performance using key metrics and analytics tools
Collaborate closely with sales and cross-functional teams to ensure alignment and maximise impact
Lead, mentor, and inspire junior team members to foster a high-performance culture
Stay updated on industry trends and integrate best practices into marketing strategies
Skills & Experience (Not negotiable):
Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of experience in marketing campaign management, with exposure to B2B, B2C, and/or C2C environments
Proven track record in planning and executing integrated marketing campaigns with ATL focus
Strong analytical skills and proficiency with marketing analytics tools
Excellent communication, project management, and leadership abilities
Experience with marketing automation platforms, CRM systems, and customer segmentation strategies
Knowledge of digital marketing channels including SEO, PPC, and social media
Ability to manage multiple projects in a dynamic, fast-paced setting
Contact JADE GELDENHUYS on 021 418 1750, quoting the Ref: CTD000295.
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About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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