Job Description
About the Role
We are seeking an experienced Marketing Manager to join our team in Johannesburg North. The successful candidate will be responsible for developing and implementing comprehensive marketing campaigns aligned with business objectives, while maintaining a strong focus on ATL channels (TV, radio, print, outdoor). This is an excellent opportunity for a seasoned marketer to lead our marketing efforts and drive business growth.
Key Responsibilities
- Develop and implement comprehensive marketing campaigns aligned with business objectives
- Create integrated marketing communications plans with a strong focus on ATL channels (TV, radio, print, outdoor)
- Manage end-to-end campaign execution, including budget, timeline, and resource coordination
- Conduct market research and develop detailed customer personas for B2B, B2C, and C2C segments
- Monitor, analyse, and report on campaign performance using key metrics and analytics tools
- Collaborate closely with sales and cross-functional teams to ensure alignment and maximise impact
- Lead, mentor, and inspire junior team members to foster a high-performance culture
- Stay updated on industry trends and integrate best practices into marketing strategies
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5+ years of experience in marketing campaign management, with exposure to B2B, B2C, and/or C2C environments
- Proven track record in planning and executing integrated marketing campaigns with ATL focus
- Strong analytical skills and proficiency with marketing analytics tools
- Excellent communication, project management, and leadership abilities
- Experience with marketing automation platforms, CRM systems, and customer segmentation strategies
- Knowledge of digital marketing channels including SEO, PPC, and social media
- Ability to manage multiple projects in a dynamic, fast-paced setting
Qualifications
No formal education or certifications are required for this role.
Salary & Benefits
Salary details not available.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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