Johannesburg: Pipeline Activation Coordinator

Key Responsibilities: As the Pipeline Activation Coordinator, you will: Own and manage all at‑risk leads (no activity for 7 days) and re-engage them through structured outreach Execute a clear follow-up cadence Conduct regular check-ins with an existing customer base to track satisfaction, renewal needs, and engagement levels Identify upgrade and expansion opportunities using usage insights, renewal timelines, and client behaviour signals Build and maintain a future upgrade pipeline to ensure all eligible customers have active conversations in motion Collaborate with internal teams to refine engagement scripts and customer communication templates Log all customer interactions and lead updates in the CRM within 24 hours Produce weekly reports on stale leads, customer health, and pipeline status Assist with overflow lead qualification during peak periods Key Performance Indicators: Success in this role will be measured through: Stale lead recovery: Re-engaging at least 50% of at‑risk leads within 7 days Customer check‑ins: 100% of assigned customers contacted every quarter Upgrade pipeline health: All upcoming eligible customers in active conversations Upgrade contribution: Supporting at least 12 closed upgrade deals annually CRM discipline: 100% of interactions logged within 24 hours Pipeline hygiene: Zero leads older than 14 days without an update Qualifications & Experience: Diploma or Degree in Business, Sales, Marketing, or similar (NQF 6) At least 2 years experience in customer success, account management, or sales support Comfortable making outbound calls to engaged leads and existing customers Familiarity with structured follow-up cadences and CRM-based tracking Experience in customer retention or renewals is advantageous B2B environment exposure is beneficial Key Competencies: Persistence: Consistent follow-up while maintaining professionalism Empathy: Ability to build rapport and understand client needs Organisation: Manages multiple touchpoints simultaneously Commercial instinct: Spots upsell opportunities and escalates appropriately CRM discipline: Thorough logging, strong process adherence Resilience: Handles rejection and silence with composure and motivation