Job Description
A company is seeking a Regional Sales Manager to drive sales growth, market penetration, and brand presence across the PE and East London region by managing sales teams, key accounts, and distributor relationships within the liquor trade.
Position Area: PE/East London
Candidate (will call on townships)
Marketing/sales qualification an advantage
4-6 years Sales and merchandising experience within the liquor industry or FMCG
4-6 years managing a team experience
Driving for over 2 years
Key Responsibilities
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Manage and lead regional sales operations within the liquor industry
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Drive sales volumes, revenue, and profitability across on- and off-trade channels
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Manage and coach sales representatives and merchandisers
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Develop and implement regional sales and route-to-market strategies
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Build strong relationships with key accounts, distributors, wholesalers, and retailers
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Ensure effective product listings, promotions, and in-store execution
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Monitor competitor activity, pricing, and market trends
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Manage regional sales budgets, forecasts, and performance reporting
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Ensure compliance with liquor legislation, company policies, and ethical standards
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Work closely with marketing to execute brand activations and promotions
Minimum Requirements
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Proven experience as a Regional Sales Manager or Area Sales Manager in the liquor or FMCG industry
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Strong knowledge of on-trade (bars, restaurants, taverns) and off-trade (liquor stores, wholesalers) environments
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Excellent leadership, negotiation, and relationship-management skills
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Valid drivers licence and willingness to travel within the region
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Strong analytical and reporting skills
Preferred / Advantageous
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Existing trade relationships in PE / East London
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Experience managing distributor and route sales teams
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Relevant sales, marketing, or business qualification
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Experience with CRM and sales reporting tools
Key Competencies
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Strategic sales leadership
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Commercial and financial acumen
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Team motivation and performance management
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Strong communication and negotiation skills
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Results-driven mindset
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Compliance and governance awareness
Working Conditions
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Extensive regional travel
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Performance-based incentives and commission
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Company vehicle / car allowance (where applicable)
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Gauteng
The IT and computer industry is one of the most dynamic and growing sectors in Gauteng, with a thriving job market that offers a wide range of opportunities for career advancement.
In terms of salary ranges, IT professionals in Gauteng can expect to earn anywhere from R800 000 per annum for junior positions to over R2 million for senior executives. The average salary for software engineers is around R1.5 million, while data analysts can earn between R900 000 and R1.2 million. With experience and skills, IT professionals in Gauteng can expect significant salary increases, with some roles offering bonuses and benefits that can increase their overall remuneration.
To succeed in the IT industry in Gauteng, candidates need to possess a range of key skills, including programming languages such as Java, Python, and C++, as well as experience with databases, cloud computing, and cybersecurity. Strong problem-solving skills, attention to detail, and excellent communication skills are also essential for success in this field. Additionally, knowledge of ITIL (Information Technology Infrastructure Library) and Agile methodologies can be highly valued by employers.
Several major companies and industries in Gauteng are currently hiring IT professionals, including technology firms such as Microsoft, IBM, and Oracle, as well as banks and financial institutions like Standard Bank and Nedbank. The finance industry is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Career growth opportunities are abundant in the IT industry in Gauteng, with many companies investing heavily in employee training and development programs. With experience and skills, IT professionals can move into senior leadership positions or start their own businesses, while also pursuing further education and certifications. The Johannesburg Stock Exchange (JSE) is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Overall, the IT industry in Gauteng offers a wide range of exciting career opportunities for job seekers with the right skills and experience. With salaries that are competitive with those offered by major companies globally, there has never been a better time to pursue a career in this dynamic and rapidly evolving field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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