Johannesburg: Regional Sales Manager – PE/East London – Liquor Industry posted by WMS Secure

January 15, 2026 Jobs in Central Johannesburg

Job Description

About the Role

WMS Secure is seeking an experienced Regional Sales Manager to drive sales growth, market penetration, and brand presence across the PE and East London region within the liquor industry. The successful candidate will manage sales teams, key accounts, and distributor relationships, as well as develop and implement regional sales strategies. They will be responsible for driving revenue growth, managing budgets, and ensuring compliance with company policies and legislation.

Key Responsibilities

Manage and lead regional sales operations within the liquor industry
Drive sales volumes, revenue, and profitability across on- and off-trade channels
Manage and coach sales representatives and merchandisers
Develop and implement regional sales and route-to-market strategies
Build strong relationships with key accounts, distributors, wholesalers, and retailers
Ensure effective product listings, promotions, and in-store execution
Monitor competitor activity, pricing, and market trends
Manage regional sales budgets, forecasts, and performance reporting
Ensure compliance with liquor legislation, company policies, and ethical standards

Requirements

Proven experience as a Regional Sales Manager or Area Sales Manager in the liquor or FMCG industry
Strong knowledge of on-trade (bars, restaurants, taverns) and off-trade (liquor stores, wholesalers) environments
Excellent leadership, negotiation, and relationship-management skills
Valid drivers license and willingness to travel within the region

Qualifications

4-6 years managing a team experience in the liquor industry or FMCG

Salary & Benefits

(No salary details mentioned in the original job description. Skipping this section.)

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How to Apply

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