Johannesburg: Sales Representative Rustenburg

West Rand Engineering is looking to hire a seasoned Sales Representative to drive sustainable growth by promoting and selling the companys products and services to the hard‑rock underground mining sector, with a focus on PGMs in Rustenburg. The role builds long‑term customer relationships through professional sales skills, technical product knowledge, and exceptional service. Regular travel and face‑to‑face engagement with mining clients are essential to ensure customer satisfaction, repeat business, and market expansion across South Africa and into Africa. KEY DUTIES AND RESPONSIBILITIES Develop and maintain strong relationships with mining houses, contractors, and engineering teams through face‑to‑face engagement and technical support. Drive business growth by identifying new customers, products, and markets. Execute proactive sales activities (cold calling, lead follow‑up, product demonstrations) to achieve monthly and annual sales targets. Provide technical advice and after‑sales support, addressing customer complaints related to surface and underground mining applications. Monitor and report on market intelligence, competitor activity, and sales trends to inform company strategy and assure growth. Manage the full sales cycle: quotations, order tracking, stock availability updates, and customer communication. Prepare accurate monthly sales reports and participate in sales meetings, trade shows, and exhibitions as required. Conduct customer surveys to measure satisfaction and identify improvement opportunities. Ensure compliance with mining safety regulations and company governance standards in all sales activities. QUALIFICATIONS AND EXPERIENCE REQUIREMENTS Matric (Grade 12) required. Business, Marketing or Technical qualification an advantage. Demonstrated success in selling to hard‑rock underground mining operations (PGMs). Technical knowledge of underground mining consumables i.e valves, snatchblocks, mining hose, etc. an advantage. Minimum 5 years proven sales experience in mining, industrial, or engineering environments. Proficiency in Microsoft Office Suite; ability to prepare reports, presentations, and forecasts; familiarity with CRM/ERP systems for sales tracking. Valid drivers license and willingness to travel frequently from Rustenburg and surrounding mining areas. PREFERRED SKILLS Technical & Industry Knowledge Strong understanding of hard‑rock underground mining processes, particularly PGM operations. Ability to interpret mining requirements and match them with appropriate products, consumables, and services. Familiarity with safety, health, and environmental regulations in South African mining. Sales & Business Development Skills Proven ability to generate new business opportunities and expand market share, including cross‑border sales into Africa. Skilled in negotiation, contract management, and closing deals under competitive conditions. Track record of meeting and exceeding sales targets in a mining or industrial environment. Customer Relationship Management Excellent interpersonal skills to build long‑term relationships with procurement teams, engineers, and mine managers. Ability to handle customer complaints effectively, providing technical solutions for both surface and underground challenges. Strong communication skills for product demonstrations, presentations, and trade show participation. Analytical & Strategic Thinking Competence in gathering and interpreting market intelligence to inform company growth strategies. Ability to monitor sales trends and adjust approaches to meet regional and sector‑specific demands. Proactive problem‑solving and adaptability in dynamic mining environments. PERSONAL ATTRIBUTES Friendly, approachable, and able to build strong customer relationships. Self‑motivated, energetic, and proactive, with resilience to work independently in Rustenburg while reporting to head office in Krugersdorp. Confident decision‑maker with creative and innovative thinking abilities. Strong organizational, presentation, and time‑management skills. Honest, assertive, and systematic, with high ethical standards and integrity. Sales‑minded, curious, and adaptable to explore new markets and manage shifting priorities. Bilingual and willing to travel regularly to meet customer and business needs.