Johannesburg: Senior Manager – Proposition Development posted by Tower Group

Key accountabilities and decision ownership

Market Research:

Understand customer needs, preferences, and pain points

Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)

Gathering data on market trends, competitor propositions and industry dynamics.

Value Proposition Design:

Based on customer insights/needs, design the proposition

Define benefits and advantages

Create unique differentiation

Market Testing:

Test proposition in the market with customers

Conducting POCs and fine tuning propositions

Support in market development and assist sales in selling the first few units in market

GTM Design

Working with sales in defining channels to market

Work with marketing in designing campaigns to drive the required demand

Overall responsible for the revenue and market share growth of SME segment

Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts

Internal and External stakeholder engagement and partner management related to growth of segment

Core competencies, knowledge and experience [max 5]:

Effective Communication and stakeholder management. Must have the ability to influence and challenge decisions

Business Acumen and data-driven

Analytical Thinking and Problem Solving

In depth understanding of segmentation strategies and proposition management

Demonstrated ability to lead cross-functional teams

Must have technical / professional qualifications:

Matric

3 Year Business Degree or related industry

Business post-graduate degree or diploma an advantage

5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing

ICT or financial services experience essential

Budget owned: Not Applicable