Johannesburg: Senior Manager – Proposition Development posted by Tower Group
Posted on 2025-07-06 00:00:00
| Employer | Tower Group |
|---|---|
| Category | Telecommunication |
| Location | Gauteng / Johannesburg |
Job Summary
Key accountabilities and decision ownership
[max 5]:Market Research:
Understand customer needs, preferences, and pain points
Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)
Gathering data on market trends, competitor propositions and industry dynamics.
Value Proposition Design:
Based on customer insights/needs, design the proposition
Define benefits and advantages
Create unique differentiation
Market Testing:
Test proposition in the market with customers
Conducting POCs and fine tuning propositions
Support in market development and assist sales in selling the first few units in market
GTM Design
Working with sales in defining channels to market
Work with marketing in designing campaigns to drive the required demand
Overall responsible for the revenue and market share growth of SME segment
Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts
Internal and External stakeholder engagement and partner management related to growth of segment
Core competencies, knowledge and experience [max 5]:
Effective Communication and stakeholder management. Must have the ability to influence and challenge decisions
Business Acumen and data-driven
Analytical Thinking and Problem Solving
In depth understanding of segmentation strategies and proposition management
Demonstrated ability to lead cross-functional teams
Must have technical / professional qualifications:
Matric
3 Year Business Degree or related industry
Business post-graduate degree or diploma an advantage
5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing
ICT or financial services experience essential
Budget owned: Not Applicable
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