Johannesburg: Senior Marketing Manager

Key Responsibilities: Marketing Strategy & Planning Develop and manage annual/quarterly marketing plans aligned with sales targets. Conduct market research and competitor analysis. Manage marketing budgets and report on campaign performance and ROI. Define KPIs and lead a performance-driven team focused on customer experience. Traditional Marketing Plan and execute print, radio, outdoor and in-store marketing campaigns. Oversee events, promotions, showroom material, and POS displays. Build relationships with local media and vendors. Digital Marketing Collaboration Partner with the Digital Marketing Manager to align online/offline strategies. Support digital campaigns including SEO, email marketing, and online reputation. Analyse digital performance and stay updated on trends. CRM & Customer Engagement Lead CRM strategies to drive acquisition, retention, and loyalty. Implement targeted campaigns and customer journey automation. Use CRM data to inform upsell/cross-sell strategies. Brand & Communication Ensure consistent brand messaging across all channels. Develop content, manage agencies, and oversee promotional materials. Coordinate with OEMs and advertising platforms. Performance Monitoring Track and report on marketing KPIs. Provide data-driven insights for continuous improvement. Oversee OEM claims, scorecards, and budgets. Requirements: Qualifications: Bachelor’s in Marketing, Business, or related field; Masters is a plus. Experience: 57 years in a senior marketing role, preferably in automotive or multi-brand retail. Proven track record in omni-channel campaigns and CRM implementation. Budget management and vendor coordination experience.