Job Description
Shopper Marketing Manager | Bryanston | Contract
Drive the strategy behind how shoppers engage, choose, and buy. This is a high-impact role where commercial insight meets execution excellence.
As Shopper Marketing Manager, you will take ownership of developing and delivering strategic shopper plans across channels and clusters, including digital and e-commerce. You will translate deep commercial analytics and shopper insights into actionable plans that enhance brand presence, strengthen value perception, and drive profitable growth. Working cross-functionally with Marketing, Trade Marketing, Revenue Management, and Sales, you will ensure alignment between brand ambition and in-market execution.
You will play a key role in shaping category growth by identifying shopper trends, optimising pricing and promotional strategies, and ensuring that all initiatives are executed effectively and deliver measurable ROI. This role requires a strong balance of analytical capability, strategic thinking, and the ability to influence both internal stakeholders and customers.
Our client is a leading FMCG organisation with a strong portfolio of brands and a reputation for innovation, performance, and market leadership. They offer a dynamic environment where commercial thinking and shopper-centricity are at the heart of decision-making.
What Youll Do
Develop and deliver strategic shopper marketing plans by channel and cluster
Translate shopper insights and analytics into actionable growth strategies
Partner with Marketing and Trade Marketing to align brand and channel execution
Build and implement Look of Success frameworks and go-to-market plans
Optimise promotional mechanics and pricing strategies to drive basket growth
Conduct category, basket, and shopper deep-dive analyses to identify opportunities
Support Joint Business Planning and customer engagements with insight-led recommendations
Monitor performance, track ROI, and adjust plans in response to market dynamics
What You Bring
Bachelors degree in a commercial field
23 years experience in FMCG across Trade Marketing, Category Management, or Revenue Management
Strong analytical capability with experience in shopper, market, and basket data
Understanding of pricing strategy and promotional effectiveness
Project management skills with a focus on execution excellence
Ability to build compelling, insight-driven narratives
Strong stakeholder engagement and influencing skills
What Success Looks Like
Delivery of impactful shopper marketing plans that drive category and brand growth
Strong execution across perfect store, innovation launches, and pricing strategies
Measurable improvements in basket size, mix, and conversion
Achievement of business unit financial targets including volume, margin, and EBIT
Positive customer engagement and effective contribution to Joint Business Planning
Continuous improvement in shopper insights capability and internal influence
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About FMCG Wholesale Jobs in Gauteng
The FMCG (Fast-Moving Consumer Goods) wholesale sector in Gauteng, South Africa is a dynamic industry with a growing demand for skilled professionals. Typically, job seekers in this field can expect to find opportunities in various sectors, including the retail and manufacturing industries.
Generally, salaries for FMCG wholesale positions in Gauteng tend to be within a broad range of R200 000 to R400 000 per annum, although these figures may vary significantly depending on factors such as experience, company size, and industry sector. For instance, senior management roles or those in larger companies may command higher salaries, while entry-level positions or smaller organisations may offer more modest compensation packages.
Common skills for FMCG wholesale professionals typically include strong analytical and problem-solving abilities, excellent communication and negotiation skills, a good understanding of the retail and manufacturing industries, as well as experience with inventory management, logistics, and supply chain operations. Other essential skills often include technical knowledge of FMCG products, marketing and sales expertise, and proficiency in Microsoft Office applications.
The FMCG wholesale sector is often employed by companies operating in various industry sectors, such as food processing, beverage production, personal care, and household goods manufacturing. In Gauteng specifically, these industries tend to be concentrated in the Johannesburg and Pretoria areas.
For those interested in pursuing a career in FMCG wholesale, there are several common career progression paths available. Typically, entry-level positions serve as a starting point for candidates who wish to gain experience and develop their skills before moving into more senior roles. Advancement opportunities often exist within larger companies or through the acquisition of new skills and certifications. Additionally, many organisations offer training and development programs aimed at nurturing talent from within and supporting career growth.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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