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Johannesburg: ZMO 15587 – Digital Marketing Specialist

Johannesburg: ZMO 15587 – Digital Marketing Specialist

Posted on 2025-05-27 00:00:00

Job Summary

Employer Description Boutique inbound tour operator Job Description Our client is looking for a self-driven, trend-sensitive and creative Digital Marketing Specialist who can confidently work across digital platforms and support the sales team with fresh, compelling content. This is a hands-on role ideal for someone who thrives on initiative and isnt afraid to experiment and evolve with the fast-paced digital travel landscape. Key Responsibilities: Trend Research & Implementation: Proactively research, anticipate and apply the latest social media trends and digital marketing strategies specific to the travel and tourism industry Research and adapt e-flyer styles, templates and other trending formats for promotional campaigns Identify and implement trending advertising approaches to boost brand visibility Content Creation & Analysis: Utilize tour operators library of videos and images to design impactful, engaging content Create and schedule content across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) Analyze campaign performance and content effectiveness and make strategic adjustments accordingly Sales Support: Assist sales consultants with visual presentations, incorporating videos and digital elements Design high-quality, on-brand marketing assets and pitch decks for client presentations Tech Savvy & App Exploration: Be comfortable working across content creation tools, editing software, and scheduling platforms Constantly research and suggest new apps/tools that simplify or enhance content production Proactive Learning & Idea Generation: Take ownership of your role bring new ideas to the table, stay ahead of trends, and experiment with new approaches Be willing to learn new digital tools, and enhance your own skill set without waiting for instruction Qualifications Digital Marketing qualification or similar Minimum 23 years of experience in digital marketing, preferably in travel or hospitality Proven experience with social media management, content creation and campaign analysis Proficient in Canva, Adobe Suite, CapCut, WordPress or similar content editing tools Knowledge of Google Analytics, Meta Business Suite and email marketing platforms is a plus Skills Strong research skills with a keen eye for visual trends Excellent written and verbal communication skills Self-starter with the ability to work independently and manage time effectively

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