Date | 2024-06-08 |
---|---|
Job Title | Digital Marketing Director – Midrand |
Employer | Career Circuit (Pty) LTD More Information |
Salary | 0 |
Category | Professions |
Location |
Gauteng / Midrand |
Job Summary
Key
Responsibilities:
Strategic Planning: Develop and implement a cohesive digital marketing plan to increase brand awareness and revenue. Set current and long-term goals for internal teams. Design and review the Marketing departments budget. Team Leadership and Collaboration: Lead and manage the digital marketing team. Guide the content team in crafting engaging and SEO-friendly content. Collaborate with other teams and departments to integrate marketing strategies. Campaign Management: Launch and oversee online adverts through Google AdWords, Facebook, linkdIn etc. to increase company and brand awareness. Oversee SEO and SEM strategies. Manage email and social media marketing campaigns. Analytics and Reporting: Use analytical tools to monitor and evaluate the companys digital marketing strategy`s effectiveness. Maintain knowledge of the marketing technology landscape, analytics, and business intelligence. Provide end-to-end project management for all digital campaigns. Innovation and Adaptation: Identifying and testing new digital platforms and tools. Stay up to date with digital technology developments. Adapt strategies based on analytical data and emerging trends. Communication: Communicate digital marketing plans and strategies to senior management. Supervise the design of all digital media elements including the company website and individual project microsites. Education: Bachelors degree in Marketing, Digital Technologies, or related field. An advanced degree such as a Master of Business Administration (MBA) can be an added advantage. Certifications (optional but beneficial): Certifications in Google Ads, Google Analytics, HubSpot or other relevant digital marketing certifications. Experience: Proven work experience as a Digital marketing strategist or Digital marketing manager. Strong experience with SEO/SEM, Google Analytics, and CRM software. Familiarity with web design and content management systems. Soft Skills: Excellent analytical and project management skills. Strong team leading and team management skills. Outstanding communication and interpersonal skills. Additional Considerations: Given the fast-paced nature of digital technologies, a Digital Marketing Director must be a quick learner, adaptable, and continuously focused on improving digital strategies based on data-driven decisions. This role often demands a balance between creative and analytical capabilities, suggesting that successful directors are both imaginative and technically inclined.
Digital Marketing Director – Midrand position available in Gauteng, Midrand. This job position was posted by Career Circuit (Pty) LTD. The job has been posted as a premium ad on 2024-06-08 at 14:06:06 in the Professions category
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