Job Description
Account Management & Growth
- Develop and nurture strong relationships with independent and major retail partners.
- Identify growth opportunities with existing retail accounts and negotiate promotional campaigns pricing, and product replacement.
- Ensure all agreements, sales targets, and joint business plans are met.
Retail Strategy Execution
- Implement the retail sales strategy aligned with overall company objectives.
- Collaborate with marketing, logistics, and product teams to ensure full alignment with retail partner strategies.
- Monitor competitor activity and market trends with retail channels and propose counterstrategies.
Sales & Target Performance
- Achieve monthly, quarterly, and annual sales targets.
- Manage sales forecasting and stock planning for key accounts.
- Track, analyze, and report on key account performance and profitability.
In-Store Activation & Brand Visibility
- Work closely with merchandising and marketing teams to ensure brand visibility in-store and online.
- Drive and support promotional campaigns, products launches, and seasonal retail activations.
- Conduct regular store visits (if applicable) to evaluate compliance, availability, and competitor presence.
Data Analysis & Reporting
- Analyze sales data, stock levels, and consumer insights to optimize product offering and sales tactics.
- Provide accurate reporting on sales trends, promotional ROI, and market share per account.
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