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Midrand: Shopper Marketing Manager posted by Manpower Group

Midrand: Shopper Marketing Manager posted by Manpower Group

Posted on 2025-06-03 00:00:00

Employer Manpower Group
Category Other Sales/Marketing
Location Gauteng  / Midrand

Job Summary

Strategic Alignment & Campaign Development:

  • Analyse shopper data monthly to identify trends, create executive summaries, and uncover growth opportunities.
  • Develop shopper marketing plans tailored to insights, category trends, and channel opportunities.
  • Drive actionable strategies to align brand objectives with evolving consumer behaviours.

Campaign Execution & Standards:

  • Plan and execute in-store activations, events, and campaigns with a focus on timely and high-quality delivery.
  • Evaluate marketing activities, providing clear recommendations for optimisation.
  • Oversee procurement and regulatory compliance of activation materials while monitoring competitor activity.

Channel & Customer Engagement:

  • Collaborate with sales, key accounts, and agencies to align marketing strategies with customer needs.
  • Build relationships with external partners to ensure seamless campaign execution.
  • Serve as a central point of contact for shopper marketing guidance and execution.

Campaign Performance & Budget Management:

  • Track and report on campaign ROI, sales impact, and strategic alignment.
  • Evaluate effectiveness using insights to refine future campaigns.
  • Manage budgets, ensuring cost efficiency and alignment with goals

OUR IDEAL CANDIDATE:

  • A passion for shopper marketing in the liquor industry with strong commercial acumen.
  • Strategic thinker with excellent problem-solving and relationship-building skills.
  • Organised, adaptable, and effective at managing multiple priorities.
  • Strong interpersonal and communication abilities, capable of leading and influencing across teams

SKILLS & QUALIFICATIONS REQUIRED:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 5+ years of shopper marketing experience in FMCG, ideally within premium drinks or liquor.
  • Expertise in key account management, channel strategy, and category management.
  • Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)
  • Strong project management skills

Please note only shortlisted candidates will be contacted. 

Click Go Apply to apply online!


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