Qualification and Experience Business or marketing-related degree or equivalent professional qualification 3 years of Sales & Marketing experience in a similar role Previous working experience in the FMCG space essential Demonstrated project management skills Conceptual creative development across design/art direction, copy and content Creative thinking and development across media channels and platforms Strong experience in social media and e-commerce Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility Role and Responsibilities Brand Strategy & Positioning Conduct consumer and market research. Identify brand market position. Design research-based brand strategy. Own the development and messaging of the brand narrative. Define and manage the brand communication strategy using various media. Communicate the brand personality internally and align the company around core brand ideas. Marketing Planning & Execution Convert agreed-upon marketing strategies into feasible, workable project plans. Develop, execute, and manage marketing programs and campaigns. Co-ordinate and liaise with the broader marketing team regarding campaigns. Maintain brand consistency across all marketing channels, including social media. Research & Trend Analysis Identify research needs, execute studies, and analyse findings to uncover opportunities. Stay current on market trends and competitive activity. Anticipate consumer trends and ensure the brand remains relevant. Performance Measurement & Reporting Measure and report on the success of marketing campaigns. Report weekly, monthly, and quarterly on marketing metrics. Budget & Financial Oversight Establish and manage brand budgets. Ensure marketing budget compliance. Make decisions about branding costs and analyse customer spending trends. Public Relations & Stakeholder Engagement Maintain the companys public image through strategic marketing initiatives. Build relationships with influencers, journalists, and media outlets. Oversee social media accounts to ensure brand consistency. Sales Enablement Achieve sales targets through effective marketing efforts. Health and Safety Participate in safety forums and attend relevant training/programmes Report all safety incidents to the relevant people Comply with safety policies and procedures Always wear protective clothing (where applicable)

What Youll Do: Develop and execute research-driven brand strategies that define positioning and narrative Lead marketing campaigns, both online and offline, ensuring consistency across all channels Conduct market research, trend analysis, and competitor benchmarking to uncover growth opportunities Manage social media and e-commerce initiatives, driving online engagement and visibility Collaborate with creative teams and external agencies to deliver compelling brand communications Maintain brand integrity across product development, communications, and promotions Monitor campaign performance and report on key metrics to drive continuous improvement Support sales enablement and align marketing initiatives with business objectives Manage budgets and ensure marketing spend aligns with strategic priorities What Were Looking For: Business or marketing-related degree (or equivalent professional qualification) 3 years in Sales & Marketing, ideally in FMCG Strong project management skills with hands-on experience across campaigns and channels Proven experience in creative development across design, copy, content, and multimedia Demonstrated expertise in social media and e-commerce Entrepreneurial mindset, flexible, and results-driven Excellent communication, analytical, problem-solving, and time-management skills Why Youll Love This Role: Lead the development and growth of a high-potential FMCG brand Collaborate with a passionate, high-performing marketing team Shape brand strategy, storytelling, and consumer engagement across multiple channels Opportunity to make a tangible impact on business growth and brand recognition