Paarl: Marketer Social Media posted by Career Crew Ltd

About the Role

As a social media marketer at Career Crew Ltd, you will play a crucial role in building brand awareness, engaging audiences, driving traffic, and increasing sales through effective content creation, paid advertising, and performance analysis.

Key Responsibilities

• Develop and oversee an organization’s overall social media strategy
• Create, schedule, and publish posts, often collaborating with designers
• Manage community interactions, responding to comments and messages (social listening)
• Plan and execute marketing campaigns, including paid advertising (media buying)
• Monitor metrics, analyse performance, and report on KPIs to optimize future efforts
• Stay updated on new platforms, features, and best practices

Requirements

• Understanding of various social media platforms (e.g., LinkedIn for B2B, Instagram for visual content)
• Data analysis to interpret insights and performance
• Creativity for engaging content and compelling ad copy
• Strong communication and community management skills

Qualifications

• Formal education/certifications not specified