Job Description
About the Role
Hire Resolve, a leading South African company providing solar energy solutions for homes and businesses, is seeking a highly skilled Digital Specialist & Performance Marketer to optimize and expand their digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI.
Key Responsibilities
- Develop, manage, and optimize high-impact paid digital campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads) to achieve superior ROI.
- Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.
- Execute rigorous A/B testing, leveraging insights to refine and scale successful campaigns.
- Collaborate closely with the creative team to produce highly compelling, data-driven ad creatives.
- Lead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement.
- Conduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies.
- Manage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority.
- Drive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value.
- Provide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management.
- Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly.
- Serve as an authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies.
- Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Business Analytics, or a related field
- Advanced certifications (Google Ads, Google Analytics, Meta Blueprint, SEO certifications) are strongly preferred
- 5+ years proven experience as a Performance Marketing & SEO Specialist in highly competitive digital environments
- Demonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic, leads, and conversions
- Advanced proficiency in analytical and SEO tools (Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, TikTok Ads Manager, SEMrush, Moz, Ahrefs)
- Proven experience in data-driven decision-making and proficiency in using data visualization/reporting tools
Core Competencies & Skills
- Exceptional analytical skills with an ability to translate complex data into actionable insights
- Proven expertise in digital advertising channels, strategic SEO planning, and execution
- Excellent understanding of digital user experience, conversion rate optimization (CRO), and landing page optimization techniques
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
- Effective communicator and collaborator, able to clearly articulate strategies and results to diverse stakeholders
Salary & Benefits
Competitive salary based on experience
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Gauteng
The IT and computer industry is one of the most dynamic and growing sectors in Gauteng, with a thriving job market that offers a wide range of opportunities for career advancement.
In terms of salary ranges, IT professionals in Gauteng can expect to earn anywhere from R800 000 per annum for junior positions to over R2 million for senior executives. The average salary for software engineers is around R1.5 million, while data analysts can earn between R900 000 and R1.2 million. With experience and skills, IT professionals in Gauteng can expect significant salary increases, with some roles offering bonuses and benefits that can increase their overall remuneration.
To succeed in the IT industry in Gauteng, candidates need to possess a range of key skills, including programming languages such as Java, Python, and C++, as well as experience with databases, cloud computing, and cybersecurity. Strong problem-solving skills, attention to detail, and excellent communication skills are also essential for success in this field. Additionally, knowledge of ITIL (Information Technology Infrastructure Library) and Agile methodologies can be highly valued by employers.
Several major companies and industries in Gauteng are currently hiring IT professionals, including technology firms such as Microsoft, IBM, and Oracle, as well as banks and financial institutions like Standard Bank and Nedbank. The finance industry is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Career growth opportunities are abundant in the IT industry in Gauteng, with many companies investing heavily in employee training and development programs. With experience and skills, IT professionals can move into senior leadership positions or start their own businesses, while also pursuing further education and certifications. The Johannesburg Stock Exchange (JSE) is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Overall, the IT industry in Gauteng offers a wide range of exciting career opportunities for job seekers with the right skills and experience. With salaries that are competitive with those offered by major companies globally, there has never been a better time to pursue a career in this dynamic and rapidly evolving field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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