Pretoria: Dealer Principal – Trucks – Truck dealer exp. required posted by Bonafide Human Capital

Our heavy Truck dealership in Pretoria currently holds a vacancy for a Dealer Principal with 7+ years truck dealer management experience. This role requires a decisive and commercially astute leader with strong operational understanding of the heavy-duty truck market, aftersales performance drivers, and fleet customer expectations. The ideal candidate is passionate about building people, delivering growth, and driving excellence across all dealership functions. Main purpose. To develop and execute tactical strategies that ensure sustainable profitability, operational excellence, and market share growth within a commercial trucks dealership environment, while maintaining alignment with Distributor and OEM brand standards. Key Outputs Strategic & Financial Leadership Develop and implement dealership strategies to drive new trucks, used trucks, service, and parts revenue, ensuring growth in all commercial segments. Deliver and exceed financial performance targets across whole goods, aftersales, absorption rate, and cashflow management. Conduct continuous market intelligence to understand fleet trends, competitor activity, TCO expectations, and customer operational requirements. Operational Management Optimally manage daily operations across Sales, Service, Parts, Admin, and Used Trucks, ensuring crossfunctional integration and efficiency. Ensure dealership processes comply with all regulatory requirements, company’s governance frameworks.