Job Description
About the Role
IT Ridge Technologies is seeking an experienced Lead Generation professional to join our team in Pretoria. As a key member of our sales department, you will be responsible for developing and implementing our lead generation strategy, coordinating activities with various agencies, and identifying and managing leads through our system.
Key Responsibilities
- Develop and implement the company’s Lead Generation strategy.
- Coordinate activities for the formulation and execution of lead generation strategies in alignment with the company’s overall business objectives.
- Coordinate the lead generation campaigns with the various agencies, create the content and platforms for the various lead generation campaigns.
- Identify and organise leads as they move through the leads generation process and manage the hot leads through the leads generation system.
- Extract useful insights from the data sent through to the call centres and extract that from the reports received from the call centres.
- Oversee the Lead Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
- Conduct research to identify and test new lead generation channels and platforms.
- Develop and refine messaging across various platforms to improve lead quality.
- Advise and collaborate with call centre Managers on effective dialler strategies for leads.
- Administer data in compliance with the PoPI Act and DMASA requirements.
Requirements
- Experience in lead generation in call centre environments.
- At least 4 years experience in data and lead generation analysis.
- Knowledge of CRM and database management tools.
- Advanced Excel skills.
Salary & Benefits
[Note: The original job description did not mention salary or benefits, so this section is skipped.]How to Apply
About Other Insurance Jobs in Gauteng
The Other Insurance (OI) industry is a significant sector in Gauteng, South Africa, offering a range of career opportunities for professionals with the right skills and experience. Typically, OI roles are in demand across various industries, including financial services, technology, and manufacturing, as companies seek to manage and mitigate risks associated with their operations.
Generally, OI specialists in Gauteng can expect salaries that vary widely depending on factors such as level of experience, company size, and industry sector. While broad salary ranges cannot be provided due to the variable nature of these factors, it is common for experienced OI professionals to earn between R600 000 and R1 200 000 per annum, while entry-level roles may start at around R300 000 to R500 000 per annum. However, salaries can fluctuate depending on individual circumstances.
Common skills required for OI roles in Gauteng include expertise in financial management, risk analysis, data interpretation, communication, and project management. Other essential skills often include proficiency in insurance software, analytical thinking, problem-solving, and the ability to work under pressure. Many OI professionals also hold relevant certifications or degrees in fields such as actuarial science, business administration, or economics.
The financial services sector is a significant employer of OI professionals in Gauteng, with other industries such as technology and manufacturing also commonly hiring for these roles. Other sectors that may employ OI specialists include healthcare, construction, and logistics. In terms of career development, many OI professionals in Gauteng progress to senior roles within their current organisations or move into related fields such as risk management, auditing, or claims handling.
For those seeking a career in OI, it is essential to develop a broad range of skills and experience, often through formal education and training. Many OI professionals in Gauteng have pursued certifications such as the Fellow of the Institute of Actuaries (FIA) or the Chartered Insurance Practitioner (CIP). Building strong relationships with clients, colleagues, and stakeholders is also crucial for success in this field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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