Job Description
A major Financial Services Provider (FSP) is seeking a dynamic and experienced Marketing Specialist to join its team in Pretoria. This permanent position offers an exciting opportunity to shape and lead influencer-driven marketing initiatives that directly support business growth.
The ideal candidate will have a proven track record in thought leadership and influencer marketing, with the ability to position top-level management as trusted voices in financial well-being. This role blends strategic thinking, content development, campaign execution, and performance analysis to drive brand visibility and engagement across multiple platforms.
Responsibilities
1. Processes
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Develop and implement influencer/thought leadership marketing strategies across various channels to support brand and revenue goals.
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Manage personal brands and outputs of influencers and thought leaders.
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Plan and oversee influence-driven events aligned with marketing objectives.
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Execute innovative, brand-aligned campaigns.
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Ensure all influencer content complies with brand guidelines and values.
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Manage influencer diaries and media schedules.
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Align campaigns with advisor-led sales initiatives.
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Coordinate with legal and compliance teams to ensure regulatory adherence.
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Monitor campaign performance (engagement, reach, ROI) and provide insights for optimisation.
2. People
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Build and maintain strong relationships with influencers, agencies, and relevant thought leaders.
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Act as the main liaison between influencers and the organisation, offering feedback and support.
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Collaborate with internal teams (sales, marketing) to ensure campaign consistency.
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Foster a collaborative and innovative team culture.
3. Technology
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Use analytics tools to track influencer campaign success.
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Identify and vet potential influencers using digital tools.
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Stay updated on emerging platforms and tools in influencer marketing.
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Ensure seamless integration of influencer campaigns across the organisations digital channels.
Requirements
Formal Education
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Bachelors degree in Marketing, Communications, or a related field.
Experience
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Minimum 7 years in influencer/thought leadership marketing or social media management (preferably in financial services).
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Proven experience managing budgets, contracts, and campaigns.
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Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook); Adobe Suite is a plus.
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Strong background in planning, branding strategies, advertising, and PR.
Language Requirements
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Proficiency in English and Afrikaans.
Knowledge
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Deep understanding of South African audience segmentation and financial demographics.
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Expertise in influencer positioning, earned media, and scalable thought leadership.
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Up-to-date with trends across social platforms and influencer marketing.
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Knowledge of competitors and compliance-sensitive communication within financial services.
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Project management with the ability to handle multiple initiatives simultaneously.
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Awareness of South African media trends.
Skills
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Advanced verbal and written communication in both English and Afrikaans.
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Strong storytelling and creative brand alignment capabilities.
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Ability to motivate and lead teams under tight deadlines.
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Skilled in facilitating group discussions and collaboration.
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Innovative thinking and a holistic understanding of business goals.
Please Note, if you don’t match the Requirements or Industry, you won’t be consider for this role..
Benefits
- Competitive salary.
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Contact Hire Resolve for your next career-changing move today
- Apply for this role today, contact Lidene Pienaar at Hire Resolve or on LinkedIn
- Send me your CV on *****@*****.co.za
- You can also visit the Hire Resolve website: hireresolve.us
- Please use “Marketing Specialist“ as your subject line when applying via email
We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise
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