Randburg: Supporter Communications Specialist Randburg

About the Role

We are seeking a highly skilled Communications Specialist to join our team in Randburg. As a key member of our Supporter Engagement & Growth department, you will be responsible for developing and implementing effective communication strategies that drive supporter engagement, retention, and growth. Your expertise in database segmentation, CRM systems, and data-driven decision making will enable us to create personalized and timely communications that resonate with our supporters.

Key Responsibilities

• Analyse the companys supporter and donor database to identify audience segments based on demographics, donation history, engagement levels, and interests.
• Continuously refine and update segmentation criteria to ensure communications are relevant, timely, and personalised.
• Develop and maintain supporter personas to guide communication tone, style, and frequency.
• Design and implement tailored supporter journeys for different segments, including active donors, lapsed donors, and potential supporters.
• Plan and execute communication strategies that nurture relationships across the supporter lifecycle, from first engagement to long-term loyalty.
• Create and deliver engaging, segmented content aimed at retaining existing supporters and making them feel connected and integral to the companys work.
• Manage and maintain the supporter communication calendar, ensuring consistent, timely messaging that keeps the companys supporters informed and engaged.

Requirements

• Degree in Communications, Marketing, Public Relations, or a related field or suitable experience in a similar role.
• Minimum 3-5 years of experience in supporter/donor communications, community management, customer relationship management, or engagement strategy, preferably in an NGO or non-profit environment.
• Understanding of database segmentation and CRM systems.
• Proven ability to develop and manage supporter journeys and engagement campaigns.

Qualifications

• Formal education/certifications not specified.

Salary & Benefits

• Salary range not specified.

Reporting & Data-Driven Decision Making

• Track, measure, and report on the performance of supporter communications, including engagement rates, retention metrics, and conversion outcomes.
• Provide regular reports to the Supporter Engagement & Growth Manager, identifying trends, insights, and areas for improvement.