Job Description
About the Role
We are seeking an experienced Digital Designer to join our team in Sandton, responsible for creating high-performing digital assets across Paid Social, Programmatic, and Paid Search platforms. The ideal candidate will have a strong understanding of performance marketing metrics and be able to develop creative assets that drive audience growth and lead generation.
Key Responsibilities
- Adapt master campaign concepts into performance-led digital assets across Paid Social, Programmatic, and Paid Search
- Design static imagery, carousels, and display banners in multiple sizes and formats adhering to platform specific best practices for Meta, Google, TikTok, and Display & Video 360
- Build HTML5 display banners (including animation where required) and create high-performing paid social assets
- Implement click tags and standard tracking requirements for programmatic campaigns
- Optimise file sizes and formats in line with platform specifications and performance standards
- Prepare and package assets for delivery across platforms, ensuring quality, brand consistency, and premium visual execution
- Demonstrate an understanding of performance marketing metrics, including CTR, CPL, CPC, and ROAS
- Develop high-performing, B2C-optimised creative assets to drive audience growth and lead generation
- Contribute actively to the creative testing strategy by developing structured A/B test variations, proactively suggesting new test hypotheses, and adding test ideas to the testing roadmap
- Collaborate with digital teams to refine future creative based on results
Requirements
- Grade 12 Qualification in Graphic Design, Digital Design, Multimedia Design, or a related field
- At least 35 years proven experience working on performance-focused digital accounts
- Experience within the luxury travel sector or high-end premium B2C brands is essential
- Experience supporting lead generation campaigns
- Deep understanding of platform specifications across Paid Social, Programmatic, and PPC
Qualifications
No formal education or certifications are required.
Salary & Benefits
Salary details not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in North Johannesburg
The marketing, advertising, and public relations (PR) industry in North Johannesburg is a dynamic and competitive field, with job seekers often finding opportunities in various sectors such as technology, financial services, and manufacturing. Generally, this industry is characterized by fast-paced work environments, requiring professionals to be adaptable and creative in their approach. Typically, marketing and advertising professionals in North Johannesburg are expected to stay up-to-date with the latest trends and technologies in digital media, social networking, and content creation.
In terms of salary, it’s common for marketers and advertisers to earn a broad range of salaries, depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R200 000 – R400 000 per annum range, while more senior roles can fetch salaries ranging from R600 000 – R1 200 000 per annum. However, please note that these are general estimates and actual salaries may vary depending on individual circumstances.
Common skills required for marketing and advertising professionals in North Johannesburg include a strong understanding of digital marketing channels, creative content creation, social media management, data analysis, and project management. Additionally, proficiency in tools such as Adobe Creative Suite, Google Analytics, and CRM software is often expected. Often, employers also look for professionals with a degree in marketing or communications, although relevant experience can sometimes take precedence.
The financial services sector, technology industry, and manufacturing sector are common industries that employ marketing and advertising professionals. In the financial services sector, marketers may focus on promoting banking products and services, while those in the tech industry may be involved in launching new software or apps. Manufacturers often require marketers to promote their brand and products to consumers.
For career development, many marketers and advertisers in North Johannesburg opt for further education or training in areas such as digital marketing, data analysis, or strategic communication. Some also pursue advanced degrees, while others choose to specialize in specific industries or functional areas within the field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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