Job Description
About the Role
We are seeking a highly motivated Junior Digital Marketing Administrator to join our team in Sandton, South Africa. As a key member of our digital marketing team, you will be responsible for developing and executing high-performing digital marketing campaigns aligned with business objectives. If you have a passion for digital marketing and excellent analytical skills, we want to hear from you.
Key Responsibilities
- Develop and execute high-performing digital marketing campaigns aligned with business objectives.
- Plan, launch, manage, and optimise paid campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads X (Twitter) Ads, and any relevant emerging platforms.
- Manage full campaign lifecycle from research and audience targeting to reporting and optimisation.
- Build and optimise conversion-focused ad funnels.
- Conduct keyword research and competitor analysis.
- Create and test ad copy, creatives, and landing page messaging.
- Implement A/B testing strategies for ads and landing pages.
- Monitor CPC, CPA, CTR, ROAS and other performance metrics.
- Optimise campaigns daily/weekly to maximise performance and reduce wasted spend.
- Track performance using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and other tracking tools.
- Generate weekly and monthly performance reports with actionable insights.
- Provide clear recommendations to improve campaign effectiveness.
- Ensure proper tracking, tagging, and conversion setup across platforms.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Communications, or related field (or equivalent experience).
- 35 years of hands-on experience managing paid digital campaigns.
- Proven experience running Google Ads and paid social campaigns.
- Strong understanding of digital funnels and conversion tracking.
- Experience managing significant ad budgets.
Qualifications
- Formal education/certifications not specified.
Salary & Benefits
- Salary details not specified.
Note: The original job description did not provide specific salary information, so I skipped this section.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in North Johannesburg
The marketing, advertising, and public relations (PR) industry in North Johannesburg is a dynamic and competitive field, with job seekers often finding opportunities in various sectors such as technology, financial services, and manufacturing. Generally, this industry is characterized by fast-paced work environments, requiring professionals to be adaptable and creative in their approach. Typically, marketing and advertising professionals in North Johannesburg are expected to stay up-to-date with the latest trends and technologies in digital media, social networking, and content creation.
In terms of salary, it’s common for marketers and advertisers to earn a broad range of salaries, depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R200 000 – R400 000 per annum range, while more senior roles can fetch salaries ranging from R600 000 – R1 200 000 per annum. However, please note that these are general estimates and actual salaries may vary depending on individual circumstances.
Common skills required for marketing and advertising professionals in North Johannesburg include a strong understanding of digital marketing channels, creative content creation, social media management, data analysis, and project management. Additionally, proficiency in tools such as Adobe Creative Suite, Google Analytics, and CRM software is often expected. Often, employers also look for professionals with a degree in marketing or communications, although relevant experience can sometimes take precedence.
The financial services sector, technology industry, and manufacturing sector are common industries that employ marketing and advertising professionals. In the financial services sector, marketers may focus on promoting banking products and services, while those in the tech industry may be involved in launching new software or apps. Manufacturers often require marketers to promote their brand and products to consumers.
For career development, many marketers and advertisers in North Johannesburg opt for further education or training in areas such as digital marketing, data analysis, or strategic communication. Some also pursue advanced degrees, while others choose to specialize in specific industries or functional areas within the field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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