Sandton: Marketing Manager (OEM Business Environment) posted by Headhunters
Posted on 2025-08-30 00:00:00
| Employer | Headhunters |
|---|---|
| Category | Other IT/Computer |
| Location | Gauteng / Sandton |
Job Summary
Our Client in the Engineering Industry is seeking to employ a Marketing Manager to their team based in Eastgate Sandton Gauteng.
Requirements:
- Bachelors degree in Marketing, Business Administration, or a related field.
- A postgraduate qualification (e.g., MBA or CIM certification) is an advantage.
- 57 years of experience in marketing, with a minimum of 2 years in a managerial or supervisory role.
- Experience in an OEM, industrial, or B2B technical environment is strongly preferred.
- Demonstrated ability to influence and collaborate with cross-functional teams, even without direct authority.
- Strong presentation skills, both in-person and virtually.
- Proven ability to build and manage relationships with internal and external stakeholders.
Responsibilities, but not limited to:
HR Management
- Lead and develop a marketing team, which may include subordinates such as graphic designers, content creators, and digital marketing staff, both in-house and outsourced.
- Set clear performance objectives and KPIs; conduct regular performance reviews and provide mentorship.
- Coordinate cross-functional collaboration with product, sales, and technical teams.
Brand Management
- Maintain and enhance brand identity, ensuring consistency across all marketing materials and communication channels.
- Act as brand custodian to enforce brand guidelines internally and with external partners or distributors.
Marketing Strategy & Planning
- Develop and execute an annual marketing plan aligned with overall business objectives and sales targets.
- Manage the marketing budget and allocate resources effectively across campaigns and initiatives.
- Monitor and report on ROI for all marketing activities and campaigns.
Product Marketing & Collateral
- Create and maintain marketing collateral such as brochures, datasheets, product guides, case studies, and sales kits.
- Work closely with product managers and engineers to translate technical features into customer-focused value propositions.
- Support new product launches with comprehensive go-to-market strategies and supporting materials.
Digital & Social Media Management
- Oversee digital marketing efforts, including website content management, SEO/SEM, email marketing, and paid advertising.
- Manage social media presence on platforms such as LinkedIn, YouTube, and other industry-relevant channels.
- Analyse digital marketing performance metrics and optimise campaigns accordingly.
Events & Trade Shows
- Plan and coordinate participation in trade shows, industry conferences, and customer-facing events.
- Develop event strategies that support lead generation and brand positioning goals.
Internal & External Communication
- Manage public relations and media interactions, including drafting press releases and editorial content.
- Support internal communication to ensure alignment across teams on brand messaging and product positioning.
Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.
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