Sandton: Social Media Manager posted by The Focus Group
Posted on 2025-05-18 00:00:00
| Employer | The Focus Group |
|---|---|
| Category | Other Finance/Accounting |
| Location | Gauteng / Sandton |
Job Summary
Role Overview
- Dynamic and creative Social Media Manager for a luxury jewellery company
- Reports directly to the MD
- Manage social media presence, optimize CRM leads, create captivating digital content
- Engage with high-net-worth individuals and everyday customers
Key Duties and Responsibilities
Graphic Design
- Create and maintain cohesive visual identity
- Design logos, typography, colour palettes, and brand elements
Marketing and Promotional Materials
- Design brochures, flyers, advertisements, and social media graphics
- Develop email campaigns and newsletters
Product Packaging Design
- Design luxurious and innovative packaging
- Ensure packaging aligns with brand aesthetics
Website and Digital Presence
- Design and update the companys website
- Create digital assets for online marketing
Trend Analysis and Innovation
- Stay updated with design trends and luxury market insights
- Incorporate innovative design techniques
Quality Control
- Ensure all designs meet high standards of quality
Visual Content Creation
- Produce high-quality visual content for various platforms
- Conduct product photography sessions
- Design and execute advertising campaigns
- Collaborate with the MD for brand consistency
- Develop engaging digital content
- Stay updated with digital content trends and tools
Social Media Management
- Develop and implement social media strategy across platforms
- Create, curate, and manage published content
- Monitor, listen, and respond to users
CRM Lead Optimization and Follow-Up
- Utilize CRM tools to track and optimize leads
- Follow up on leads and ensure seamless customer journey
- Analyze CRM data for trends and opportunities
Customer Engagement
- Interact professionally with high-net-worth individuals and everyday customers
- Provide exceptional customer service
Requirements
Technical Skills
- Proficiency in Apple Mac iOS
- Strong knowledge of social media platforms
- Experience with CRM tools and lead management
- Skilled in digital content creation and graphic design tools (Adobe Creative Suite, Canva)
- Understanding of luxury branding and aesthetics
- Ability to work under tight deadlines and manage multiple projects
Experience
- At least 2 years in social media management, preferably in luxury goods
- Experience in photography and digital advertising
- Strong portfolio of social media campaigns and digital content
Personal Attributes
- Presentable and articulate
- Honest and with integrity
- Ability to work independently and show initiative
- Engage with diverse customer base
- Creative thinker with attention to detail
- Strong organizational and multitasking abilities
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