Somerset West: Commercial Manager (Beverages) posted by Helderberg Personnel

Strategic Leadership
– Develop and implement national and international sales strategies to drive business growth.
– Align area marketing initiatives with national and international objectives to enhance customer engagement.

Sales & Performance Management
– Oversee pricing, promotions, and profitability to optimize sales operations.
– Monitor sales performance, analyse trends, and adjust strategies accordingly.
– Establish performance metrics and ensure achievement of company sales targets.

Market & Business Development
– Conduct market analysis to identify growth opportunities and target markets.
– Launch new products and enhance existing offerings based on market needs.
– Lead promotional campaigns and assess their impact on sales and brand equity.

Team Future Development
– Build sales and marketing team to exceed goals.
– Recruit, onboard, and develop staff through coaching and performance reviews.

Customer & Account Management
– Acquire new customers and manage key accounts effectively.
– Address and resolve customer issues promptly and professionally.
– Recommend tailored products/services to meet client needs.

Operational & Financial Oversight
– Collaborate cross-functionally to ensure operational efficiency.
– Manage budgets, forecast financial targets, and plan for profitability.
– Maintain customer financial records and oversee account adjustments.
– Track and manage client equipment such as shop coolers to make sure it suitable for our product.

Requirements
– Bachelor’s degree or diploma in Marketing, Business Administration, Food Science, Food Technology or a related field.
– Proven success in sales and marketing roles within the beverage and FMCG sectors.
– In-depth knowledge of the juice industry, particularly Not-From-Concentrate (NFC) juice.
– Strong leadership, communication, and negotiation skills.
– Demonstrated ability to build and lead high-performing teams
– Experience in developing and executing sales and marketing strategies
– Previous experience in a similar role will be advantageous