South Africa: Customer Insight Specialist (Centurion) posted by Datafin
Posted on 2025-07-09 00:00:00
| Employer | Datafin |
|---|---|
| Category | Other IT/Computer |
| Location | South Africa / South Africa |
Job Summary
Pretoria/Centurion – Gauteng – South Africa
- Lead customer journey mapping, identifying friction points and opportunities for delight.
- Conduct field research via in-store visits, interviews, stealth observations, and digital interactions.
- Analyse behaviour and preferences including decision-making patterns, taste profiles, and pain points.
- Run quick-turn research around in-store pilots, packaging changes, and product rollouts.
- Build structured customer feedback systems (focus groups, QR surveys, digital forms, loyalty data).
- Use tools like ChatGPT, Qualtrics AI, and mobile AI apps to automate transcription, tagging, and sentiment analysis.
- Use computer vision and other AI tools to assess customer engagement with physical store elements.
- Collect and process real-time feedback for instant insight generation and team sharing.
- Translate customer insights into actionable product briefs and experience strategies.
- Collaborate closely with Marketing, NPD, and Ops to align findings with project needs.
- Participate in weekly Insight War Rooms to pitch ideas and rapid interventions.
- Generate a Monthly Customer Pulse Report to guide cross-functional planning and innovation.
- Conduct trend analysis and competitive audits to anticipate shifts in consumer behaviour.
- Lead regional insight gathering in South African and selected African markets.
- Partner with external research agencies, with the aim of building in-house research capability.
- Degree in Consumer Science, Marketing, UX Design, Behavioural Science or similar.
- At least 2 years’ experience in Customer Insight, Journey Mapping, or UX Research.
- Excellent analytical skills able to turn messy data into clear stories and action points.
- Proficiency in AI tools, dashboards, or data visualization platforms.
- Outstanding storytelling and communication skills.
- Travel: Frequent local/regional travel expected. Ability to work independently, travel, and engage in field-based research.
- Own reliable vehicle and valid drivers license.
- Willingness to work occasional evenings or weekends.
- Schedule: Full-time | Flexible hours | Evenings/weekends as needed.
- Tools: Mobile, cloud, and AI-based insight tools.
- Experience in QSR, retail, FMCG, or innovation-led environments.
- Strong visual reporting or multimedia storytelling skills (photo, video, infographics).
- Passion for food, people, and behavioural patterns.
- Independent thinkers who can handle ambiguity and translate chaos into clarity.
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