Job Description
About the Role
We are seeking a commercially astute and strategic Director of Sales & Marketing to join our client’s team in Benin, French-speaking West Africa. As an Executive Committee appointment, this role requires a leader who combines strategic vision with disciplined execution to drive market positioning, revenue growth, brand visibility, and segment penetration from pre-opening through to stabilised operations.
Key Responsibilities
- Develop and execute the full pre-opening commercial and go-to-market strategy
- Build and grow corporate, government, diplomatic, leisure, and regional segments
- Establish pricing strategy, segmentation, and revenue optimisation in collaboration with Revenue Management
- Lead digital marketing, brand positioning, PR strategy, and key partnerships
- Drive MICE and group business across meetings and events facilities
- Build, mentor, and lead a high-performing sales team
- Deliver revenue targets across all revenue streams
Requirements
- 5–8 years’ senior commercial leadership experience within international branded hotels
- Proven pre-opening experience (West African exposure advantageous)
- Strong regional corporate, diplomatic, and travel trade network
- Strategic thinker with strong analytical and negotiation capability
- Fluent in both French and English
Qualifications
- Formal education/certifications not specified
Salary & Benefits
- Salary range not specified
- Full family package for expats (details not specified)
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in ZA
The marketing, advertising, and public relations (PR) industry in South Africa is a dynamic and competitive field, with job seekers typically requiring a combination of creative flair, strategic thinking, and technical expertise to succeed. Generally speaking, the demand for skilled marketers and PR professionals remains strong, driven by the growth of businesses across various sectors.
Typically, marketing, advertising, and PR roles in South Africa fall within broad salary ranges, often ranging from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that salaries can vary significantly, and actual figures may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR roles in South Africa include proficiency in digital marketing tools, strong written and verbal communication skills, creative problem-solving abilities, attention to detail, strategic thinking, and a deep understanding of consumer behaviour. Other essential skills often include project management experience, data analysis capabilities, and knowledge of social media platforms.
Marketing and PR professionals can be found across various industry sectors, including financial services, technology, manufacturing, retail, and non-profit organisations. These roles often involve developing and implementing marketing campaigns, managing public image, and crafting compelling content to engage audiences and drive business growth.
Career development opportunities are plentiful in this field, with common progression paths including senior roles within marketing teams, leadership positions in advertising agencies, and executive-level positions in PR firms. Others may choose to transition into related fields like digital media, e-commerce, or social impact initiatives. With experience and a strong skillset, marketers and PR professionals can leverage their expertise to drive business success and build fulfilling careers in this dynamic industry.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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