| Date | 2024-10-16 |
|---|---|
| Job Title | Social Media Officer |
| Employer | Ad Talent Africa More Information |
| Salary | 0 |
| Category | Training |
| Location |
South Africa / South Africa |
Job Summary
Who we are: A leading event management company based in Nigeria.
What we do: We deliver exceptional event planning and execution services, ensuring that every event we manage exceeds our clients` expectations.
What we are looking for: A Social Media Officer to develop and implement social media strategies to enhance brand awareness, engagement and promotion of the company`s events and services.
What you will do:
Social Media Strategy:
- Develop and execute social media marketing strategies to reach target audiences, build brand presence and drive engagement
- Collaborate with the marketing team to align social media initiatives with overall marketing objectives and campaign calendars
Content Creation and Curation:
- Create compelling and visually appealing content for social media channels, including posts, stories, videos, graphics and other multimedia assets
- Curate user-generated content, industry news, trends and relevant resources to maintain a consistent and relevant social media presence
Community Management:
- Monitor social media platforms, engage with followers, respond to comments and messages and foster positive interactions with the audience
- Manage online communities, forums and groups related to events, networking and industry discussions to enhance brand credibility and relationships
Campaign Planning and Execution:
- Plan and execute social media campaigns, contests, promotions and partnerships to drive awareness, traffic and conversions
- Utilise social media advertising, influencers and analytics tools to optimise campaign performance, reach target audiences and achieve desired outcomes
Performance Monitoring and Reporting:
- Track and analyse key social media metrics, such as engagement rates, reach, impressions, click-through rates and conversions, to evaluate campaign effectiveness
- Prepare regular reports, insights and recommendations based on data analysis to improve social media tactics, content quality and audience targeting
Brand Reputation and Crisis Management:
- Monitor online brand mentions, reviews and feedback and respond promptly to customer inquiries, complaints and reputation management issues
- Implement crisis communication strategies, address negative feedback and uphold brand integrity and professionalism in social media interactions
What you must have:
- Bachelor`s degree in Marketing, Communications, Digital Media, or related field
- Proven experience in social media management or digital marketing, with a minimum of 5 years in a similar role
- Proficiency in social media platforms, analytics tools and scheduling apps
- Creative flair, storytelling skills and visual content creation abilities
- Strong written and verbal communication skills, with attention to detail
- Knowledge of current industry trends, best practices and emerging technologies in social media marketing
Social Media Officer position available in South Africa, South Africa. This job position was posted by Ad Talent Africa. The job has been posted as a premium ad on 2024-10-16 at 13:05:49 in the Training category
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