South Africa: Member Journey & Growth Analyst

March 10, 2026 Jobs in South Africa

Job Description

About the Role

The Member Journey & Growth Analyst plays a crucial role in optimising the member lifecycle journey to improve acquisition, onboarding, engagement, retention, and membership upgrades for Planet Fitness’s connected digital ecosystem across 50 clubs nationwide. This involves analysing member behaviour, translating behavioural data into insights that improve the overall member experience and business growth.

Key Responsibilities

Analyse behavioural data across mobile app, website, CRM, and marketing platforms
Monitor and optimise member journeys across onboarding, engagement, retention, and upgrades
Track and evaluate the performance of marketing campaigns and lifecycle journeys
Conduct A/B testing to improve messaging, campaigns, and engagement strategies
Develop dashboards and reports to provide clear insights on member behaviour and journey performance
Identify opportunities to improve conversion rates, engagement, and retention

Requirements

Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, or a related field
3 years’ experience in digital analytics, marketing analytics, or growth analysis
Strong experience with Google Analytics 4 (GA4) or similar analytics platforms
Experience working with CRM systems and marketing automation platforms

Qualifications

Formal education/certifications not specified.

Salary & Benefits

Salary range not specified.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Marketing / advertising / PR Jobs in ZA

The marketing, advertising, and public relations (PR) industry in South Africa is a dynamic and competitive field, with job seekers typically requiring a combination of creative flair, strategic thinking, and technical expertise to succeed. Generally speaking, the demand for skilled marketers and PR professionals remains strong, driven by the growth of businesses across various sectors.

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Typically, marketing, advertising, and PR roles in South Africa fall within broad salary ranges, often ranging from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that salaries can vary significantly, and actual figures may differ based on individual circumstances.

Common skills required for marketing, advertising, and PR roles in South Africa include proficiency in digital marketing tools, strong written and verbal communication skills, creative problem-solving abilities, attention to detail, strategic thinking, and a deep understanding of consumer behaviour. Other essential skills often include project management experience, data analysis capabilities, and knowledge of social media platforms.

Marketing and PR professionals can be found across various industry sectors, including financial services, technology, manufacturing, retail, and non-profit organisations. These roles often involve developing and implementing marketing campaigns, managing public image, and crafting compelling content to engage audiences and drive business growth.

Career development opportunities are plentiful in this field, with common progression paths including senior roles within marketing teams, leadership positions in advertising agencies, and executive-level positions in PR firms. Others may choose to transition into related fields like digital media, e-commerce, or social impact initiatives. With experience and a strong skillset, marketers and PR professionals can leverage their expertise to drive business success and build fulfilling careers in this dynamic industry.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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