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Western Cape: Digital Marketing Manager posted by Rad Resources

Date 2024-10-15
Job Title Digital Marketing Manager
Employer Rad Resources
More Information
Salary 300000
Category It Computer
Location Western Cape
/ Western Cape

Job Summary

  • Data-Driven Insights: Analyze online consumer behavior and trends to uncover key insights that drive growth in the online sports betting space.
  • Multi-Channel Initiatives: Create and manage multi-channel marketing strategies to promote Sunbet services and drive customer acquisition and retention.
  • Digital Marketing Expertise: Collaborate with Sunbet Marketing and Management teams to plan and implement innovative digital marketing strategies to boost Sunbet’s digital presence and revenue.
  • Manage Digital Channels: Oversee all digital platforms including websites, apps, social media, and paid media to ensure brand consistency and optimized user experience.
  • Trend Research and Innovation: Stay ahead of industry trends, ensuring Sunbet’s digital marketing is innovative and competitive within the sports betting industry.
  • Campaign Management: Plan and execute impactful digital marketing campaigns to elevate brand awareness, drive sales, and improve competitive positioning.
  • Sponsorship and Paid Media: Coordinate and manage key sponsorship events and paid media campaigns to enhance visibility and business growth.
  • SEO/SEM & Digital Ads: Oversee SEO, SEM, email, push, and mobile display advertising campaigns to maximize online visibility and lead generation.
  • Performance Tracking: Benchmark and track the performance of digital campaigns, providing recommendations to improve future marketing decisions and ROI.
  • Team Leadership & Stakeholder Engagement: Lead and develop a digital marketing team, and build strong relationships with internal stakeholders, media agencies, and external partners.

Grade 12 (if having relevant experience in the online gaming environment)

3 Year Bachelor’s Degree in Business, Marketing, Communication or related field is preferred

GAIQ certification (Google Analytics Certification)
Digital Marketing Manager position available in Western Cape, Western Cape. This job position was posted by Rad Resources. The job has been posted as a char8000 ad on 2024-10-15 at 01:22:04 in the It Computer category

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