Johannesburg: Brand Manager_JHB posted by Pro Tem
Posted on 2025-06-17 00:00:00
| Employer | Pro Tem |
|---|---|
| Category | Other Medical |
| Location | Gauteng / Johannesburg |
Job Summary
A Medical Aesthetic (Injectables) Brand Manager in the pharmaceutical industry typically has a multifaceted role that combines marketing expertise with a deep understanding of the medical aesthetics market, specifically focusing on injectable products . Their primary responsibilities can be categorized as follows:
- Market Research and Analysis:
- Conduct thorough market research to understand the dynamics of the medical aesthetics sector, particularly trends related to aesthetic injectables and similar products.
- Analyse competitor strategies, market share, and product positioning.
- Identify potential markets and new target demographics for aesthetic injectables .
- Product Knowledge and Expertise:
- Possess in-depth knowledge about aesthetic injectables , including its composition, usage, benefits, side effects, and regulations.
- Stay updated with the latest developments and research in the field of medical aesthetics.
- Brand Strategy Development:
- Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables .
- Work on branding initiatives that clearly differentiate aesthetic injectables from competitors.
- Collaborate with research and development teams to align product development with market needs.
- Marketing and Promotion:
- Design and execute marketing campaigns for aesthetic injectables , targeting both healthcare professionals and consumers ( Where allowed ) .
- Manage digital marketing efforts, including social media, content marketing, and online advertising ( Where allowed ) .
- Develop educational and promotional materials for both patients and healthcare providers.
- Sales Support and Collaboration:
- Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables .
- Monitor sales performance and adjust marketing strategies accordingly.
- Engage in field visits to better understand customer needs and gather feedback.
- Regulatory Compliance and Ethical Marketing:
- Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA.
- Promote aesthetic injectables ethically, ensuring accurate representation of its effects and side effects.
- Stakeholder Engagement and Networking:
- Build and maintain relationships with key stakeholders, including healthcare professionals, industry experts, and influencers in the medical aesthetics field.
- Attend industry conferences and workshops to network and stay informed about industry trends.
- Budget Management and Reporting:
- Manage the budget allocated for aesthetic injectables marketing and promotional activities.
- Regularly report on brand performance, marketing ROI, and market insights to senior management.
- Customer Feedback and Product Improvement:
- Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables .
- Collaborate with Medical/NBD for continuous product improvement based on customer insights.
Required Skills and Qualifications:
- Bachelors degree in Marketing, Commercial , Business Administration, Sciences degree or a related field for instance a degree or diploma in the Aesthetics field.
- > 3 years experience in brand management, preferably in the medical aesthetics industry working with injectables.
- Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for aesthetic injectables.
- Understanding and relationships in the medical aesthetics field with experience of managing and developing KOLs and trainers.
- Excellent analytical, communication, and leadership skills.
- Ability to work collaboratively in a cross-functional team environment.
- Proficient in using marketing analytics tools and software.
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