Johannesburg: OEM – Digital and Dealer Marketing Controller

Duties include: Dealer Marketing & CRM Integration Lead the CRM synchronization project, ensuring seamless integration of dealer CRM systems with the manufacturers central CRM. Act as the key liaison between dealers and the manufacturers marketing team, aligning dealer campaigns with national strategies. Conduct regular dealer visits to provide hands-on support, share best practices, and enhance marketing effectiveness. Manage dealer advertising claims and ensure compliance with the manufacturers corporate identity and campaign guidelines. Analyse dealer marketing performance across digital and traditional channels, providing data-driven recommendations. Digital & Integrated Marketing Support the manufacturers national digital marketing campaigns, including planning, execution, and reporting. Ensure accurate model pricing and retail offers are reflected across all digital assets in line with campaign timelines. Collaborate with the manufacturers sales team to integrate central lead management data into dealer LMS platforms. Assist in auto product launches and dealer events from inception to completion. Stay ahead of industry trends, digital marketing innovations, and market performance insights. Brand & Campaign Strategy Contribute to the implementation of the manufacturers marketing strategy. Provide insights into the alignment of regional dealer campaigns with national marketing efforts. Support media, sponsorships, and marketing events to drive brand awareness and engagement. Administration & Reporting Maintain a comprehensive dealer marketing database and track marketing activities. Report on lead generation trends, dealer marketing performance, and campaign success. Analyse regional and group-based marketing data to identify key improvement areas. Requirements and Essential Skills: Relevant qualification in Digital Marketing, Sales, or a related field. 3-5 years of experience in automotive OEM, dealership, group, or digital marketing. Strong understanding of digital marketing platforms (websites and social media) HubSpot CMS experience is highly advantageous. Effective communication and decision-making skills. High level of computer literacy. Sound understanding of IT systems as business enablers. Basic legal knowledge. Driven with a strong sense of initiative. Analytical thinker with a practical approach. Strong ethics and values. Emotionally intelligent and people-oriented. High frustration tolerance and flexibility. Strong sense of self and cultural awareness. Resilient under pressure. Extensive local and occasional international travel required. Willingness to work overtime when needed. Candidates may be required to undergo psychometric testing. If your current experience and skillsets tick majority of the job specification boxes, then: Apply directly now Send your CV to