Johannesburg: General Manager – B2C Tourism

Our client, a respected organisation in the Hospitality, Tourism, and Events Management industry, is seeking an experienced General Manager to lead their B2C tourism operations in Bryanston, Sandton. This is an exciting opportunity to join a dynamic team and drive business growth in South Africa’s vibrant tourism sector. Role Overview The successful candidate will be responsible for overseeing all aspects of the business operations, including strategic planning, team management, financial performance, and customer experience excellence. You will develop and implement innovative tourism products and services while ensuring operational efficiency and profitability. Responsibilities Develop and execute business strategies to achieve organisational objectives and growth targets Lead, motivate and develop a high-performing team to deliver exceptional customer experiences Manage budgets, financial reporting, and resource allocation effectively Build and maintain relationships with key stakeholders, partners, and suppliers Ensure compliance with industry regulations and company policies Identify market trends and opportunities to enhance service offerings Drive marketing and sales initiatives to increase customer acquisition and retention Work Arrangements This is a full-time position (30-40 hours per week) based in our Bryanston, Sandton office with a start date in December 2025. The role offers comprehensive benefits including Medical Aid, Paid Leave, Provident Fund, Funeral Cover, and Disability Cover. Candidate Requirements We are looking for an exceptional leader with proven experience in the tourism sector to drive our client’s business forward. The ideal candidate will combine strategic vision with operational expertise and a passion for delivering outstanding customer experiences. Essential Qualifications Degree in Hospitality Management, Tourism, Business Administration or related field 9-11 years of progressive experience in the tourism industry, with at least 5 years in a senior management role Demonstrated track record of successful business growth and team leadership Valid B driver’s licence Fluent in English, both written and verbal Skills and Competencies Strong financial acumen with experience in budgeting, forecasting, and P&L management Excellent leadership skills with the ability to inspire and develop teams Strategic thinking and problem-solving capabilities Outstanding communication and interpersonal skills Customer-centric approach with a commitment to service excellence Proficiency in relevant industry software and management tools Ability to work under pressure and adapt to changing market conditions Personal Attributes Results-oriented with a strong work ethic Innovative thinker with entrepreneurial mindset Exceptional organisational and time management skills High level of integrity and professional conduct