Johannesburg: SOCIAL MEDIA SPECIALIST

KEY PERFORMANCE AREAS: Content Creation and Campaign Development Community Engagement Strategic Planning and Analytics Brand Alignment PRINCIPAL RESPONSIBILITIES: Develops and executes creative, compelling and platform-tailored social media content (e.g. Facebook, Instagram, X, TikTok, YouTube, Threads, Snapchat, Pinterest) Conceptualises and produces / briefs multimedia content Writes punchy, on-brand copy for social posts, blogs, newsletters, landing pages, banners and push notifications Collaborates with internal teams and external agencies to maintain a consistent visual identity across all touchpoints Conducts competitor analysis and identifies trends to stay ahead of the market Develops and runs relevant high-impact competitions Manages day-to-day postings, community engagements and moderations across all platforms (in collaboration with Customer Support) Responds promptly to comments, questions and direct messages (DMs) Escalates relevant queries to Customer Support Builds and maintains relationships with influencers and local sports communitiesCreates and manages monthly content calendars in alignment with promotions, product launches and seasonal events Collaborates with designers, paid media teams and brand managers to integrate social activity into broader marketing campaigns Conducts competitor analysis and stays updated on social, iGaming and sports betting trends Aligns all content with 4Racings tone of voice, brand identity and compliance standards Tests new content formats and emerging platforms proactively to improve reach and engagement Captures live content at events or coordinates ad-hoc content shoots as needed QUALIFICATIONS, EDUCATION AND KNOWLEDGE: Bachelors degree (NQF Level 7) in Marketing / Communications / Journalism / related field 2 4 years experience in a dedicated social media / digital marketing role Previous experience in the iGaming / sports betting / entertainment industry Must be in possession of a strong copywriting portfolio with demonstrated digital content creation Familiarity with Meta Business Suite, X, Google Analytics, TikTok Ads Manager, and other scheduling/reporting tools. Understanding of paid social media formats and campaign planning Storytelling and copywriting capabilities Keen eye for design, detail and platform-specific aesthetics Strong understanding of social media trends particularly in sports and gaming Communication Interpersonal Problem solving Planning and organising Time management BEHAVIOURAL COMPENTENCIES: Team player Integrity Respect Professional Logical Reliability Adaptable Proactive