Agent Relationship Manager – Southern Africa Safari & Hospitality Company, Cape Town Salary: Negotiable DOE Position Overview Kendrick Recruitment is seeking a commercially driven Agent Relationship Manager for a leading safari and hospitality company based in Cape Town. This role is responsible for driving new business growth, reactivating dormant accounts, and maximising long-term value from existing trade partners across Southern Africa. Reporting to the Head of Agent Relationships, the successful candidate will play a key role in strengthening the company’s market presence by promoting its world-class safari camps, lodges, and comprehensive destination management services. Key Responsibilities New Business Development & Expansion • Identify and qualify high-potential new trade partners across Southern Africa aligned with the company’s premium safari positioning • Lead outreach campaigns and build strong relationships with potential partners, focusing on integrated, full-service ground handling • Develop compelling pitches highlighting the company’s DMC capabilities, including logistical expertise, itinerary management, conservation impact, and value-added services • Reactivate dormant or lapsed partners with tailored re-introduction efforts • Represent the company at trade shows, roadshows, and industry events to generate leads and increase brand awareness Account Growth, Relationship Management & DMC Exposure • Maintain and grow relationships with existing trade partners, promoting the full range of services • Consistently communicate the company’s value proposition through account reviews, product updates, trainings, and marketing collaborations • Develop customised strategies to support agents in selling a broader range of services • Assist in creating sales enablement tools, training materials, and digital assets that highlight the company’s offerings Strategic Sales Planning & Market Intelligence • Monitor market trends, competitor activity, and evolving client expectations • Provide insights to the wider Agent Relationship team to support global messaging and strategy • Deliver market-specific business reviews, including KPIs, new acquisitions, reactivations, and service uptake Additional Responsibilities • Provide agent-focused input for product development, systems, and service delivery improvements • Manage individual travel and sales budgets in line with performance targets • Support internal knowledge-sharing and cross-department collaboration Qualifications & Experience • Minimum of 5 years’ experience in the African travel industry • Proven ability to sell and position complex services, preferably within luxury travel, safari operations, or destination management • Strong B2B relationship development and solution-based selling skills • Deep familiarity with the Southern African safari trade landscape; existing network highly desirable • Demonstrated success in securing new trade partnerships and reactivating dormant accounts • Excellent communication, presentation, and storytelling skills • Proficient in Microsoft Office (Excel, PowerPoint) and CRM platforms • Familiarity with BI tools such as Power BI advantageous • Digitally confident and professional in communication and collaboration tools • High integrity, passion for conservation-driven travel, and a self-starting approach Work Practices & Conditions • Promote the company’s image as a best-in-class operator in all internal and external interactions • Represent the company professionally at events, meetings, and trade shows, locally and internationally • Required to work 9 hours per day, including a lunch break, with flexibility based on team needs • Overtime may be required during peak periods, compensated with time off in lieu • Travel may be required, including international trips for famils, meetings, and trade shows • A valid driver’s licence and reliable transport are required • Attendance at staff events and mandatory training sessions within working hours is required
