Job Description
Responsibilities:
- Develop and implement the company’s Lead Generation strategy.
- Coordinate activities for the formulation and execution of lead generation strategies in alignment with the companys overall business objectives.
- Co-ordinate the lead generation campaigns with the various agencies, create the content and platforms for the various lead generation campaigns.
- Identify and organise leads as they move through the leads generation process and manage the hot leads through the leads generation system.
- Extract useful insights from the data sent through to the call centres and extract that from the reports received from the call centres.
- Oversee the Lead Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
- Conduct research to identify and test new lead generation channels and platforms.
- Develop and refine messaging across various platforms to improve lead quality.
- Advise and collaborate with call centre Managers on effective dialler strategies for leads.
- Administer data in compliance with the PoPI Act and DMASA requirements.
Qualifications:
- Bachelors degree or relevant industry qualification is advantageous.
- Experience in lead generation in call centre environments.
Experience and Knowledge:
- At least 4 years experience in data and lead generation analysis.
- Knowledge of CRM and database management tools.
- Advanced Excel skills.
Competencies:
- Strong knowledge of different media, digital and social media platforms.
- Strong production skills (e.g., TV, Radio, Digital platforms).
- Ability to work both internally and externally with various agencies and call centres.
- Understanding of different call centre management tools and how to integrate them.
- Budget management skills, with a strong attention to detail.
- Strong prospecting skills.
- Deadline-driven and resilient.
- Strong collaborative and communication abilities.
- Business acumen, with effective time management and decision-making skills.
- Capability to manage multiple projects with precision and efficiency
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Insurance Jobs in Gauteng
The Other Insurance (OI) industry is a significant sector in Gauteng, South Africa, offering a range of career opportunities for professionals with the right skills and experience. Typically, OI roles are in demand across various industries, including financial services, technology, and manufacturing, as companies seek to manage and mitigate risks associated with their operations.
Generally, OI specialists in Gauteng can expect salaries that vary widely depending on factors such as level of experience, company size, and industry sector. While broad salary ranges cannot be provided due to the variable nature of these factors, it is common for experienced OI professionals to earn between R600 000 and R1 200 000 per annum, while entry-level roles may start at around R300 000 to R500 000 per annum. However, salaries can fluctuate depending on individual circumstances.
Common skills required for OI roles in Gauteng include expertise in financial management, risk analysis, data interpretation, communication, and project management. Other essential skills often include proficiency in insurance software, analytical thinking, problem-solving, and the ability to work under pressure. Many OI professionals also hold relevant certifications or degrees in fields such as actuarial science, business administration, or economics.
The financial services sector is a significant employer of OI professionals in Gauteng, with other industries such as technology and manufacturing also commonly hiring for these roles. Other sectors that may employ OI specialists include healthcare, construction, and logistics. In terms of career development, many OI professionals in Gauteng progress to senior roles within their current organisations or move into related fields such as risk management, auditing, or claims handling.
For those seeking a career in OI, it is essential to develop a broad range of skills and experience, often through formal education and training. Many OI professionals in Gauteng have pursued certifications such as the Fellow of the Institute of Actuaries (FIA) or the Chartered Insurance Practitioner (CIP). Building strong relationships with clients, colleagues, and stakeholders is also crucial for success in this field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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