Gauteng: Creative Director posted by ARCS

• Develop and maintain the overarching creative vision and brand identity.
• Lead, mentor, and manage a multidisciplinary team (design, copy, multimedia, social, etc.).
• Ensure all creative outputs—internal and external—are aligned to brand tone, positioning, and visual direction.
• Provide senior-level art direction across all media channels.

Multimedia & Campaign Oversight

• Oversee and approve concepts, artwork, layouts, scripts, photography, videography, and final production outputs.
• Ensure excellence in creative execution across Radio, TV, and all Print Media, including billboards and large-format installations.
• Guide multimedia and videography teams in producing compelling brand-aligned narratives.

Collaboration & Stakeholder Engagement

• Work closely with Marketing leadership and cross-functional teams to maintain cohesive brand messaging.
• Communicate creative rationales clearly to stakeholders and executive decision-makers.
• Collaborate with Social Media teams to ensure tonal and visual consistency across platforms.

Performance & Data-Driven Execution

• Lead performance-driven creative campaigns that optimise engagement and measurable outcomes.
• Use data and insights to refine creative direction and improve campaign effectiveness.

Team Development

• Provide ongoing feedback, coaching, and development for creative team members.
• Foster an environment that encourages innovation, ownership, and creative excellence.

Operational Delivery

• Manage creative workflows, ensuring projects are delivered on time, within budget, and to required quality standards.
• Implement structured processes to improve efficiency within creative operations.

 
Requirements, Qualifications and Preferred Experience
Minimum Requirements (Non-Negotiable):

• Agency experience is mandatory.
• Proven exposure across Radio, TV, and full Print Media, including billboards.
• Demonstrated ability to lead and manage creative teams.
• Capability to conceptualise and deliver large-scale, high-impact campaigns.
• Strong portfolio reflecting brand-building expertise and advanced visual communication.

Preferred Experience:

• Experience within Finance, Insurance, or Investment sectors (advantageous but not essential).
• Background as a Senior Art Director or Creative Lead in brand-driven environments.
• Prior work with bold, witty, unconventional, or boundary-pushing brands.
• Experience operating within large, fast-paced marketing teams.

Qualifications:

• Degree or equivalent in Graphic Design, Fine Arts, Advertising, Brand Communication, Multimedia, or a related creative discipline.
• Minimum five years’ senior-level creative experience.